Qingjiu Ka Hoʻopili Waina by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2023
Qingjiu Ka Hoʻopili Waina
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia new Smartpackaging co.,Ltd
A' Design Award Kala Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #144519The Design
About Qingjiu Ka Hoʻopili Waina
He hoʻolālā hoʻopili ʻo Qingjiu i hana ʻia no kekahi waina i manaʻo ʻia no nā wāhine. Ua hana ʻia ka ʻōmole me ke aniani a ua hoʻopau ʻia ka pahu waho me ka paʻi kinipopo kila (foil stamping). Ua hoʻoulu ʻia ke ʻano o ka ʻōmole e ke kino wahine a hōʻike ʻia kekahi ʻano hanohano a nani e huki ana i ka moʻomeheu Hikina a me ke Komohana. He hoʻokūkū ka ʻili ʻoni ma ka ʻaoʻao luna o ka ʻōmole me ka ʻaoʻao lalo maʻalahi. Ua māhele ʻia ke kūkulu ʻana o ka pahu e nā laina pihaʻā e hoʻomanaʻo ana i ke kino. He 300 mm ke kiʻekiʻe o ka pahu, he 120 mm ka lōʻihi a he 115 mm ka laulā. Wehe ʻia ka pūʻolo mai ke alo a wili ʻia ka pani i waho.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Qingjiu Ka Hoʻopili Waina i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Qingjiu Ka Hoʻopili Waina he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Qingjiu Ka Hoʻopili Waina e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
- Dimensions & Packaging
- The box is 300mm high, 120mm long and 115mm wide.
- Tags
- Women, whisky, bionic, elegant, packaging
- Production Technology
- The bottle is made of glass and the packaging is foil stamped.
- Design Challenge
- The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
- Research
- This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
- Inspiration
- Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
- Project Duration
- The project will be started in Shenzhen in April 2022, completed in August 2022.
- Operation Flow
- Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
- Team Members
- Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng
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