ʻO Huanghelou ʻo Ka Paʻi Pia na Jin Zhang he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2023

Huanghelou ʻo Ka Paʻi Pia

na Jin Zhang

Mea Kūʻai: Huanghelou

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #144959

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Huanghelou ʻo Ka Paʻi Pia

ʻO ka Yellow Crane Tower ka hale ʻāina kaulana loa ma Wuhan, Kina. ʻO kēia pūʻulu pia nā kini kiʻi kūlanakauhale i hoʻokuʻu ʻia e ka Yellow Crane Tower. Manaʻo lākou iā Wuhan i nā mea āpau ma o ka pia, kahi huahana mea kūʻai aku i kēlā me kēia lā. A ma o ka hoʻohana ʻana i ka ʻōmaʻomaʻo, e hōʻike ana i ka ikaika a me ke olakino, a me ka poni pohihihi, e hōʻike i ka pōmaikaʻi o ke kūlanakauhale mai ke ao a i ka pō. Ma ke ʻano o ke koho ʻana, ua ʻimi ka mea hoʻolālā i nā mea i hōʻike ʻia ma nā wahi like ʻole o ke kūlanakauhale e wehewehe ai, a ua hoʻohui i nā hiʻohiʻona hiʻohiʻona e ola ai ke ola holoʻokoʻa a kokoke i nā mea kūʻai.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Huanghelou ʻo Ka Paʻi Pia i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Huanghelou ʻo Ka Paʻi Pia he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Huanghelou ʻo Ka Paʻi Pia i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Nā Ana a me ka Hoʻopili: Width 65mm x Depth 65mm x Height 115mm
Nā Lepili: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
ʻEnehana Hana: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Pilikia Hoʻolālā: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Noiʻi: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Hoʻoulu Manaʻo: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Ka Lōʻihi o ka Papahana: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Kaʻina Hana: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Nā Palapala Kuleana: The intellectual property/patents/copyrights belongs to Yellow Crane Tower