Heralbony Ka Hoʻopili Waihona by Atsushi Morita

Kala ʻUhi · 2023

Heralbony Ka Hoʻopili Waihona

by Atsushi Morita

A' Design Award Kala 2023 in ʻUhi
CLIENT: Paper Parade Inc.
Estimated Number of Design Views: 30,513
Verification code 28035C06A6 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Heralbony Ka Hoʻopili Waihona

He pūʻulu hoʻopili waihona ʻo Heralbony i hana ʻia no kahi hōʻailona kālepa noʻeau-ola e hoʻohana ana i nā hana noʻeau a nā mea pena kiʻi me nā kīnā i ka lole hoʻonani a me ka hoʻolālā o loko o ka hale. Hoʻohana ʻia kahi pepa polū hoʻokahi, i koho ʻia mai loko mai o nā ʻano pepa he 9,000 a ʻoi, no nā mea hoʻopili waihona a pau a me nā pono hōʻailona kālepa a ka poʻe kūʻai e hoʻopā ai. ʻO ka polū ka waihoʻoluʻu hōʻailona o ka Lā Autism Honua. He mānoanoa ka pepa i koho ʻia a he ʻano hana lima kona ʻili. ʻO ke kāpili ʻili metala wale nō ka mea i hoʻohana ʻia, ma kahi hoʻokahi a me ka nui hoʻokahi, a ma laila e hoʻopau ʻia ai ka pae hōʻoia waihoʻoluʻu a mālama ʻia ka haʻahaʻa o nā kumukūʻai. Aia i loko o ia pūʻulu nā pahu waiwai, nā pahu makana a me nā ʻeke kūʻai.

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Heralbony Ka Hoʻopili Waihona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Heralbony Ka Hoʻopili Waihona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Heralbony Ka Hoʻopili Waihona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Press Kit

Unique Properties: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Dimensions & Packaging: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Tags: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Production Technology: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Design Challenge: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Research: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Inspiration: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Project Duration: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Operation Flow: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Image Credits: Photographer Yusuke Tsuchida, 2019 to 2022.