Palatina ʻUhi · 2023
Liang Bai Kai Ka Pahu Hoʻopili Wai Inu
by Tiger Pan
- A' Design Award Palatina 2023 in ʻUhi
- CLIENT: Jinmailang Beverage Co., Ltd
- Estimated Number of Design Views: 410,826
- Verification code B2CDE555E5 · Verify this award
Colors
About Liang Bai Kai Ka Pahu Hoʻopili Wai Inu
He ʻōmole aniani ʻo Liang Bai Kai i hoʻolālā ʻia no ka wai inu i hoʻolapalapa ʻia a hoʻomaʻalili ʻia. Pili ka inoa i ka wai hoʻolapalapa i maʻalili, he mea inu i laha loa ma Kina mai ka wā kahiko. ʻAʻohe lepili ma ka ʻōmole. Ma kahi o ia, ua pena hou ʻia ke kiʻi mai ka pena kaha kiʻi o ka wā aliʻi Song ʻo Riverside Scene from Tsingming a ua hoʻopili ʻia i ke aniani ma o ka paʻi hoʻoili wela. Ua māhele ʻia ke kiʻi ma waena o nā ʻōmole he ʻumikūmālua, e hōʻike ana i nā hola kuʻuna he ʻumikūmālua. Hoʻohui ka ʻili aniani i ka hinuhinu a me ke ʻano paʻa o ka ʻili. He 313 milimika ke kiʻekiʻe o kēlā me kēia ʻōmole a he 76.5 milimika ke anawaena.
About the A' Design Award Palatina
Ua lanakila ka hoʻolālā Liang Bai Kai Ka Pahu Hoʻopili Wai Inu i ka A' Design Award Palatina, he ʻike hoʻohanohano nui i hāʻawi ʻia i nā hoʻolālā ʻoiaʻiʻo loa ka kūʻokoʻa, ka nani a me ka kamahaʻo. He mau mea kupaianaha o ka hana noʻeau nā lanakila Palatina, he mau hōʻike o nā palena o ka noʻonoʻo hana noʻeau, a hōʻike lākou i ka ʻoihana ʻoi aku a me ka ʻuhane akamai o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo kēia mau hoʻolālā nā hana kaulana loa e wehewehe ana i ka nani o kekahi au, kōkua i ke ola pono o ke kaiāulu a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hōʻike ka hoʻolālā Liang Bai Kai Ka Pahu Hoʻopili Wai Inu i ke kūlana ʻoi kelakela i ʻoi aku ma mua o ka palena a hoʻomaikaʻi ʻole ʻole i ka honua ma o kona mau ʻano pōmaikaʻi a waiwai. He hana ka hoʻolālā Liang Bai Kai Ka Pahu Hoʻopili Wai Inu i lanakila i ka A' Design Award Palatina e hoʻāla i ka makemake, hoʻoulu, hoʻoikaika, hoʻohauʻoli a hoʻā i ka hauʻoli nui.
Press Kit
- Unique Properties
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensions & Packaging
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Design Challenge
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Research
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Project Duration
- The project lasts 5 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Image Credits
- Tiger Pan
