Yep Ka Pahu Hoʻopili no ka Huahana Collagen by Tiger Pan

Yep Ka Pahu Hoʻopili no ka Huahana Collagen by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.

GulaʻUhi· 2023

Yep Ka Pahu Hoʻopili no ka Huahana Collagen

by Tiger Pan

Client: By-Health Co., Ltd.

A' Design Award Gula Winner in ʻUhi Category

45,115

Verified Award Winner

Verify Award Status for #145414

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yep Ka Pahu Hoʻopili no ka Huahana Collagen

He pahu hoʻopili ʻo Yep i hoʻolālā ʻia no kahi huahana collagen hiki ke inu ʻia. He kino huinakolu ko ka pahu waho, i koho ʻia e hōʻike i ka paʻa a me ka ikaika. Ua hana ʻia ka pahu me ka pulupulu pepa, he mea hiki ke hana hou ʻia, a ʻo ke ana o ka pahu waho he 170 mm me 100 mm me 186 mm. Ma loko, mālama ʻia ka collagen hiki ke inu ʻia i loko o kahi ʻōmole aniani. Paʻi ʻia ka lepili me ka pepa ʻalumini ʻike ʻia, e hāʻawi ana i ke ʻano māʻūʻū a hou. Hōʻike ka hōʻailona ʻākala i ka ʻōpiopio a me ke ola. Kōkua ka hoʻonohonoho ʻike maopopo a me kahi ʻōnaehana pūʻulu hoʻokahi i ka poʻe kūʻai e ʻike i ka huahana mai kahi mamao.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Yep Ka Pahu Hoʻopili no ka Huahana Collagen i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Yep Ka Pahu Hoʻopili no ka Huahana Collagen he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Yep Ka Pahu Hoʻopili no ka Huahana Collagen i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan