Dukang Liquor Ka Hoʻopili ʻEke no ka ʻŌmole Waiʻona by Tiger Pan

Dukang Liquor Ka Hoʻopili ʻEke no ka ʻŌmole Waiʻona by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2023

Dukang Liquor Ka Hoʻopili ʻEke no ka ʻŌmole Waiʻona

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #145418

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dukang Liquor Ka Hoʻopili ʻEke no ka ʻŌmole Waiʻona

ʻO Dukang Liquor kahi hoʻolālā hoʻopili ʻeke no ka baijiu Kina. Ua hana ʻia ke kino o ka ʻōmole mai luna a lalo i mea e hōʻike ai i ke ʻano kiʻi paheʻe o Cao Cao, he kanaka akamai i ke kaua a he haku mele hoʻi o ka wā kahiko, a na kāna mau lālani mele i hāʻawi i ka inoa o ka hōʻailona kālepa. Hoʻomanaʻo ke pani i ka pāpale o nā luna aupuni o ka wā ma hope o ka ʻohana aliʻi Han, a ua kālai ʻia ke kino e like me ke kapa lōʻihi, a hāʻawi pū ia i ka paʻa pono o ka lima. Ua hoʻohana ʻia ke aniani ma kahi o ka ipu lepo i maʻa mau i nā hōʻailona kālepa like, no laila loaʻa i ka ʻili ka hinuhinu a me ke ʻano paʻa. Ua hoʻonani ʻia ka pahu waho me kahi kiʻi pena vector o Luoyang, ke kapikala kahiko.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Dukang Liquor Ka Hoʻopili ʻEke no ka ʻŌmole Waiʻona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Dukang Liquor Ka Hoʻopili ʻEke no ka ʻŌmole Waiʻona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Dukang Liquor Ka Hoʻopili ʻEke no ka ʻŌmole Waiʻona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan