Zhong Yuan No. 1 Ka Pūʻolo Kī na Tiger Pan

ʻO Zhong Yuan No. 1 Ka Pūʻolo Kī na Tiger Pan he mea lanakila hanohano loa o ka 2023 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2023

Zhong Yuan No. 1 Ka Pūʻolo Kī

na Tiger Pan

Mea Kūʻai: Xinyang Wenxin Tea Co., Ltd

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

31,896

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #145467

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Zhong Yuan No. 1 Ka Pūʻolo Kī

ʻO Zhong Yuan No. 1 he hoʻolālā pūʻolo no ke kī Maojian, he kī Kina kahiko i ulu ʻia ma nā māla ʻanuʻu. No ka mea he māmā a he ʻoluʻolu ka ʻono o ke kī, ua mālama ʻia ka pūʻolo me ka nahenahe a me ka maʻemaʻe. Hana ʻia ke kini kī me ke kini kila me ke kālai ʻana a me ke kāpili gula, a hui pū ʻia nā hoʻopau matte a me ka varnish. Hoʻomanaʻo ke ʻano o ke poʻi o ke kini i ke kanaka ʻohi kī e komo ana i ka pāpale. Hana ʻia ka pahu waho me ka pepa i hana kūikawā ʻia a pani ʻia me ke kāʻei i hoʻohālike ʻia mai nā puka aniani o nā hale mahiʻai kī kahiko. Hoʻonani ʻia ke kāʻei me nā lau kī maoli.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Zhong Yuan No. 1 Ka Pūʻolo Kī i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Zhong Yuan No. 1 Ka Pūʻolo Kī he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Zhong Yuan No. 1 Ka Pūʻolo Kī e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Nā Ana a me ka Hoʻopili: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Nā Lepili: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
ʻEnehana Hana: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Pilikia Hoʻolālā: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Noiʻi: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Hoʻoulu Manaʻo: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Ka Lōʻihi o ka Papahana: The project lasts 4 month, designed in Shenzhen
Kaʻina Hana: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Nā Palapala Kuleana: Tiger Pan
Nā Lālā Hui: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Nā Kuleana Kiʻi: Tiger Pan