Yi Xin Distillation Ka Pahu Hoʻopili no ka Lama by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.
GulaʻUhi· 2023
Yi Xin Distillation Ka Pahu Hoʻopili no ka Lama
by Tiger Pan
Client: Beijing Shunxin Agriculture Holding Co., Ltd.
A' Design Award Gula Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #145831The Design
About Yi Xin Distillation Ka Pahu Hoʻopili no ka Lama
He hoʻolālā hoʻopili ʻo Yi Xin Distillation no kekahi hōʻailona lama Pākē. Ua hana ʻia ka ʻōmole me ke aniani, e hoʻonui ana i ka hinuhinu a me ke ʻano o ka ʻili, a e hoʻokaʻawale ana i ka huahana mai nā lama like i kūʻai ʻia ma nā ipu palolo. Aia kekahi kelona i kaha kiʻi ʻia ma ke ʻano Pākē kahiko e pili ana i ka ʻāʻī o ka ʻōmole, a ʻo ia ka hōʻailona nui, no laila ʻaʻole pono kekahi lepili i paʻi ʻia. He maʻalahi ka pahu o waho, a hahai ia i ka like ʻana o ka hoʻolālā Pākē kuʻuna. He 180 ma ka 130 ma ka 285 milimika ke ana o ka ʻōmole. ʻO ka pahuhopu ka hōʻike ʻana i kekahi hoʻoilina lōʻihi ma ke ʻano o kēia wā.
The Recognition
About the A' Design Award Gula
Ua lanakila ka hoʻolālā Yi Xin Distillation Ka Pahu Hoʻopili no ka Lama i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Yi Xin Distillation Ka Pahu Hoʻopili no ka Lama he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Yi Xin Distillation Ka Pahu Hoʻopili no ka Lama i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
- Dimensions & Packaging
- Bottle size: 180mm x 130mm x 285mm
- Tags
- Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
- Design Challenge
- The dragon is a challenging part when realizing the design as the shape is quite complicated.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
- Inspiration
- The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Copyrights belong to Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You - Image Credits
- Tiger Pan
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