Yunnan Baiyao Hana Mua: Nā Pahu Pahu Palaho Niho na Tiger Pan

ʻO Yunnan Baiyao Hana Mua: Nā Pahu Pahu Palaho Niho na Tiger Pan he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2023

Yunnan Baiyao Hana Mua: Nā Pahu Pahu Palaho Niho

na Tiger Pan

Mea Kūʻai: Yunnanbaiyaogroup Co., Ltd

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

20,758

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #145832

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Yunnan Baiyao Hana Mua: Nā Pahu Pahu Palaho Niho

Kikokikona Puke: ʻO Yunnan Baiyao he hoʻolālā pahu no kahi ʻano palaho niho no nā keiki. ʻO ke ʻano hōʻailona ʻoihana he ao keiki, i hoʻoulu ʻia e ka inoa ʻoihana, kahi i manaʻo ai ʻo "yun" i ke ao. ʻIke ʻia kēia ʻano hōʻailona me nā hiʻohiʻona helehelena like ʻole e hōʻike ai i nā makahiki ʻokoʻa. Ua kaha ʻia nā kiʻi ma ke ʻano pena a nā keiki i mea e huki ai i ka manaʻo o nā makuahine ma luna o ka papa kūʻai. Kūpono nā pahu no ka waiho ʻana ma ka papa kūʻai i ke ʻano moe a me ke ʻano kū, a hui pū nā pahu hua ʻōhelo papa e hana i kahi kiʻi hua ʻōhelo papa nui aʻe. Ua hana ʻia ka pahu mai ka PLA, kahi e palaho ai i loko o ʻelua a hiki i ʻumi mahina.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Yunnan Baiyao Hana Mua: Nā Pahu Pahu Palaho Niho i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Yunnan Baiyao Hana Mua: Nā Pahu Pahu Palaho Niho he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Yunnan Baiyao Hana Mua: Nā Pahu Pahu Palaho Niho i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Nā Ana a me ka Hoʻopili: Width 46mm x Depth 39mm x Height 159mm
Nā Lepili: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
ʻEnehana Hana: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Pilikia Hoʻolālā: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Noiʻi: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Hoʻoulu Manaʻo: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Ka Lōʻihi o ka Papahana: The project lasts 2 months, designed in Shenzhen
Kaʻina Hana: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Nā Lālā Hui: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Nā Kuleana Kiʻi: Tiger Pan