Momenten Ka Hana Nui: Ka Hoʻopaʻa ʻAno Inu na E2W Studio

ʻO Momenten Ka Hana Nui: Ka Hoʻopaʻa ʻAno Inu na E2W Studio he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2023

Momenten Ka Hana Nui: Ka Hoʻopaʻa ʻAno Inu

na E2W Studio

Mea Kūʻai: E2W Studio

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

12,286

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #146150

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Momenten Ka Hana Nui: Ka Hoʻopaʻa ʻAno Inu

Kikokikona Puke: ʻO Momenten kahi hoʻolālā hoʻopaʻa no kahi waina huʻa kō ʻole i kūʻai ʻia i loko o nā kini lahilahi. ʻO ka inoa ʻoihana e hōʻike ana i ka manawa pono e inu ai, ʻaʻole i mua loa, ʻaʻole hoʻi i hope loa. Ua kūkulu ʻia ke kiʻi hōʻike ma luna o nā huahelu i kapa ʻia ʻo "bubble monsters," i hoʻoulu ʻia mai kahi helehelena liʻiliʻi i hana ʻia e nā hōʻailona kikoʻī. Hōʻike kēlā me kēia kiʻi ʻano ʻano i kahi ʻono, me nā ʻano poepoe no nā ʻono palupalu a me nā ʻano ʻoi no nā mea ʻoi aku ka ikaika, kahi mea e kōkua ai i nā mea kūʻai e loaʻa ai ka ʻono i makemake ʻia. He laina hoʻonui i kapa ʻia ʻo KAI e hoʻonui ana i kēia ʻano waiwai maʻalahi a leʻaleʻa hoʻi. Ua hoʻopau ʻia kēia hoʻolālā i ka makahiki 2021.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Momenten Ka Hana Nui: Ka Hoʻopaʻa ʻAno Inu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Momenten Ka Hana Nui: Ka Hoʻopaʻa ʻAno Inu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Momenten Ka Hana Nui: Ka Hoʻopaʻa ʻAno Inu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Nā Ana a me ka Hoʻopili: Depth 180mm x Height 140mm
Nā Lepili: Wonderful, Vogue, Party, Happy, Open-Minded
ʻEnehana Hana: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Pilikia Hoʻolālā: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Noiʻi: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Hoʻoulu Manaʻo: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Ka Lōʻihi o ka Papahana: The project was completed in 2021.
Kaʻina Hana: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Nā Kuleana Kiʻi: N/A