Effortless Hoʻolālā Pūʻolo by E2W Studio

Effortless Hoʻolālā Pūʻolo by E2W Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2023

Effortless Hoʻolālā Pūʻolo

by E2W Studio

Client: E2W Studio

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #146151

View at A' Design Award Press Release Award Badge

Colors

The Design

About Effortless Hoʻolālā Pūʻolo

He hoʻolālā pūʻolo ʻo Effortless no kahi hōʻailona kālepa mālama lauoho i hoʻoponopono pilikino ʻia. Hāʻawi ka hōʻailona kālepa ma mua o 300 mau haʻina mālama lauoho pololei e pili ana i ke ʻano o ka lauoho, ke kaiapuni noho a me nā hana hoʻonani lauoho maʻamau. Lawe ka pūʻolo i ka ʻikepili hana wale nō, i hoʻonohonoho ʻia ma kahi papa ʻike maopopo i hoʻokahi ai ka hana a me ka helehelena. Hoʻohana ka hōʻailona i kahi kikokiko sans serif humanist, a hui pū ka hōʻailona i ka hua palapala E me kahi laina ana pololei. Alakaʻi kahi ʻōnaehana pākuʻi loli e pili ana i ka lakio 1 i ka 1.414 i kēlā me kēia hoʻonohonoho. He 52 mm ka laulā, 52 mm ka hohonu a me 190 mm ke kiʻekiʻe o kēlā me kēia pūʻolo.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Effortless Hoʻolālā Pūʻolo i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Effortless Hoʻolālā Pūʻolo he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Effortless Hoʻolālā Pūʻolo e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensions & Packaging: Width 52mm x Depth 52mm x Height 190mm
Tags: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Research: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Project Duration: The project was completed in 2021.
Operation Flow: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Image Credits: N/A