Chaos Pogo Hana Nui: Kiʻi Hōʻailona Hoʻopono na Xudong Zhang and Hao Tan

ʻO Chaos Pogo Hana Nui: Kiʻi Hōʻailona Hoʻopono na Xudong Zhang and Hao Tan he mea lanakila hanohano loa o ka 2023 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.

HaoHoʻolaha· 2023

Chaos Pogo Hana Nui: Kiʻi Hōʻailona Hoʻopono

na Xudong Zhang and Hao Tan

Mea Kūʻai: Chaos Pogo

Mea Lanakila A' Design Award Hao ma ka Māhele Hoʻolaha

16,298

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #147863

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Chaos Pogo Hana Nui: Kiʻi Hōʻailona Hoʻopono

Kikokikona Puke: ʻO Wow he kiʻi hōʻailona hoʻopono i hana ʻia no Chaos Pogo, kahi hōʻailona hale hoʻokipa hāmama i kālele ʻia i nā ʻōpio. Ua hoʻokumu ʻia ke kiʻi hōʻailona ma luna o ka honey badger, kahi holoholona i ʻike ʻia ma ke ʻano he hōʻailona o ka wela puʻuwai, ka ʻōpio, a me ka wiwo ʻole. Hōʻike maopopo ʻia ke ʻano o ke kiʻi ma o kahi poʻo pālahalaha me ka lauoho keʻokeʻo, nā māiʻuʻu ʻoi, a me ka huelo kūikawā. Hoʻohui ʻia ka manaʻo pohihihi e nā maka paʻa me nā kaʻi maka ʻulaʻula rose. Hōʻike ke ʻano wiwo ʻole i ka moʻomeheu a me ke ʻano o ka hōʻailona. Ua hoʻohana pū ʻia nā hōʻailona i unuhi ʻia mai ke kiʻi hōʻailona ma luna o nā huahana hōʻailona, e hoʻoikaika ana i ka pilina ma waena o nā mea kūʻai a me ka hōʻailona.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Chaos Pogo Hana Nui: Kiʻi Hōʻailona Hoʻopono i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Chaos Pogo Hana Nui: Kiʻi Hōʻailona Hoʻopono he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Chaos Pogo Hana Nui: Kiʻi Hōʻailona Hoʻopono no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Nā Lepili: Pub IP, Brand Image, Mascot, WOW, Youth
ʻEnehana Hana: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Pilikia Hoʻolālā: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Noiʻi: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Hoʻoulu Manaʻo: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Ka Lōʻihi o ka Papahana: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Kaʻina Hana: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Nā Lālā Hui: Xudong Zhang and Hao Tan