Lele i ka ʻike
Shacheng Laojiao ʻo Ka Hoʻopaʻa ʻana na Wu Yao

ʻO Shacheng Laojiao ʻo Ka Hoʻopaʻa ʻana na Wu Yao he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


KeleaweʻUhi· 2023

Shacheng Laojiao ʻo Ka Hoʻopaʻa ʻana

na Wu Yao

Mea Kūʻai: Huailai Great Wall Wine Marketing Co., Ltd

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

15,197

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #148928

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Shacheng Laojiao ʻo Ka Hoʻopaʻa ʻana

Me ke ʻano o ka ʻōmole like, ʻelua kala o ka ʻōmole: hoʻokahi ʻulaʻula a hoʻokahi melemele. Ua pena ʻia nā hiʻohiʻona kūlohelohe a me ka ecological o Shacheng ma ke kino o ka hue. Hōʻike ʻia nā mea maka no ka hana ʻana a me ke kaʻina hana i loko o kahi kaula gula keʻokeʻo i hoʻohana ʻia no nā hue ʻulaʻula. ʻO ka waihoʻoluʻu lalo o ka pahu waho he melemele a ʻulaʻula. ʻO ka hoʻoulu melemele mai ka ʻulaʻula melemele o ka wā Yongzheng i ka Qing Dynasty a ʻo ka ʻulaʻula ʻulaʻula mai ka ʻulaʻula Langyao o ka wā Kangxi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Shacheng Laojiao ʻo Ka Hoʻopaʻa ʻana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Shacheng Laojiao ʻo Ka Hoʻopaʻa ʻana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Shacheng Laojiao ʻo Ka Hoʻopaʻa ʻana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
Nā Ana a me ka Hoʻopili
320mm x 285mm x 110mm
Nā Lepili
Packaging,Gift box,wine,Shacking,Old Cellar
ʻEnehana Hana
The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
Pilikia Hoʻolālā
The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
Noiʻi
The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
Hoʻoulu Manaʻo
The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
Ka Lōʻihi o ka Papahana
The project started in Beijing in October 2022 and ended in Beijing in February 2023
Kaʻina Hana
Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
Nā Lālā Hui
Original designer:Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao

Kākoʻo ʻIa

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