Patisserie Chez Mikki ʻo Ka Hoʻopaʻa ʻana by Sherry Kuo

Patisserie Chez Mikki ʻo Ka Hoʻopaʻa ʻana by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2023

Patisserie Chez Mikki ʻo Ka Hoʻopaʻa ʻana

by Sherry Kuo

Client: Patisserie Chez Mikki

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #149513

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Patisserie Chez Mikki ʻo Ka Hoʻopaʻa ʻana

ʻO Patisserie Chez Mikki, kahi meaʻai momona i hoʻokumu ʻia ma Tokyo, i manaʻo e hoʻokaʻawale iā lākou iho i kahi mākeke hoʻokūkū ma o kahi hoʻolālā hoʻolālā hou. ʻO ka pahuhopu ka hoʻokumu ʻana i kahi kūʻai kūʻai kūʻokoʻa a hoʻoikaika i ke kiʻi brand ma ka hana ʻana i kahi ʻike paʻa me kahi hiʻohiʻona ʻike cohesive e hōʻike ana i ke ʻano o kēlā me kēia huahana. ʻO ka hopena o ka hoʻolālā hou ʻana i hōʻike ʻia i nā kala pastel a me nā memo akamai e hana ai i kahi pilina pili me nā mea kūʻai aku, e alakaʻi ana i ka hoʻonui ʻana i ke kūʻai aku a me ke kākoʻo ʻana i ke kaiāulu kūloko mai ka hoʻomaka ʻana o ka hoʻolālā hou.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Patisserie Chez Mikki ʻo Ka Hoʻopaʻa ʻana i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Patisserie Chez Mikki ʻo Ka Hoʻopaʻa ʻana he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Patisserie Chez Mikki ʻo Ka Hoʻopaʻa ʻana no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe