ʻO Shochu X ʻo Ka Hoʻolālā Paʻi ʻana na Kota Sagae - Saga Inc he mea lanakila hanohano loa o ka 2023 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
GulaʻUhi· 2023
Shochu X ʻo Ka Hoʻolālā Paʻi ʻana
Mea Kūʻai: Shochu X
Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #149895Ka Hoʻolālā
E Pili Ana iā Shochu X ʻo Ka Hoʻolālā Paʻi ʻana
Hoʻolālā ʻia no ka hōʻailona hou ʻana o Shochu X, kahi hui e hana i ka waiwai hou mai kahi hiʻohiʻona hou no ka shochu, kahi ʻuhane kuʻuna i hana ʻia ma ka ʻāina ʻo Kyushu, Iapana. Hoʻopili ʻia i ka ʻoiaʻiʻo ʻaʻole hāʻawi kēia brand i ka waiwai o nā mea inu ʻawaʻawa akā mahalo pū kekahi i ka pilina me ka moʻomeheu a me ka nohona. Ua hoʻohana i nā ʻuhane Komohana e like me ke ʻano o ka hue a me ka lepili, akā ua hoʻohui ʻia i kahi hoʻolālā kiʻi me kahi ʻano hoʻohālike Kepani a me ka minimalist aesthetics e hōʻike i ka hui moʻomeheu ma waena o ke Komohana a me ka Hikina a me nā kamaʻāina honua & # 039; hauʻoli o ka pili ʻana ma o kēia shochu.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Shochu X ʻo Ka Hoʻolālā Paʻi ʻana i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Shochu X ʻo Ka Hoʻolālā Paʻi ʻana he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Shochu X ʻo Ka Hoʻolālā Paʻi ʻana i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Nā Ana a me ka Hoʻopili
- Bottle size: Φ85mm, H175mm
- Nā Lepili
- Japanese-style, minimal, luxury, fusion, lifestyle
- Hoʻoulu Manaʻo
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Nā Lālā Hui
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - Nā Kuleana Kiʻi
- Saga inc.
Kākoʻo ʻIa
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