Shadlee He Hoʻopunipuni Waihona no nā Mea Inu by Mohammadreza Eslamparast

Shadlee He Hoʻopunipuni Waihona no nā Mea Inu by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2023

Shadlee He Hoʻopunipuni Waihona no nā Mea Inu

by Mohammadreza Eslamparast

Client: Shadlee Co., Ltd.

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shadlee He Hoʻopunipuni Waihona no nā Mea Inu

ʻO Shadlee kahi hoʻolālā waihona no kahi pūʻulu o nā mea inu mocktail ʻole ka waiʻona. Ua hana ʻia kēia mau mea inu no ka poʻe makemake ʻole e inu i ka waiʻona i nā pāʻina. Hōʻike ʻia ʻelima ʻono like ʻole, a lawe ʻia ke kiʻi o kekahi holoholona ʻokoʻa ma kēlā me kēia ʻōmole. Ua hoʻomāmā ʻia nā helehelena o nā holoholona i mau kiʻi hoʻohālikelike palahalaha, a kaha lima ʻia ma ke ʻano hou. Hoʻohana ʻia nā waihoʻoluʻu kiʻekiʻe ka ʻokoʻa e ʻike maopopo ai nā lepili ma luna o ka papa kūʻai. Hoʻopili ʻia nā lepili ʻelima a pau e kahi lokahi kiʻi, a ʻo nā kiʻi hoʻohālikelike waihoʻoluʻu naʻe e hoʻokumu i kahi ʻano hauʻoli.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Shadlee He Hoʻopunipuni Waihona no nā Mea Inu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Shadlee He Hoʻopunipuni Waihona no nā Mea Inu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Shadlee He Hoʻopunipuni Waihona no nā Mea Inu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf.
Dimensions & Packaging: Width 80 mm x Depth 45 mm x Height 290 mm
Tags: Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
Production Technology: All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
Design Challenge: There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors.
Research: Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
Inspiration: The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
Project Duration: The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
Operation Flow: Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
Image Credits: Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.