Dog Yep Ka Hana Nui: Ka Waihona Meaʻai Holoholona by Rodrigo Chiaparini

Dog Yep Ka Hana Nui: Ka Waihona Meaʻai Holoholona by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2023

Dog Yep Ka Hana Nui: Ka Waihona Meaʻai Holoholona

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #150499

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Ka Hana Nui: Ka Waihona Meaʻai Holoholona

Kikokikona Puke: ʻO Dog Yep kahi manaʻo waihona no kahi laina meaʻai ʻīlio hana maikaʻi. ʻO ka mea nui o ka hōʻailona e pili ana i ka manaʻo e pono ai nā ʻīlio e pāʻani a hoʻomau i ka ʻoluʻolu, a hoʻopili hou nō hoʻi i ke ʻano o ka meaʻai ponoʻī. ʻO nā kiʻi hoʻohālike a me kahi pae waihoʻoluʻu ʻālohilohi ke hana i kahi nānā leʻaleʻa a hoʻomaʻa maikaʻi i ka laina huahana ke ʻike ʻia ma nā papa kūʻai a ma nā hale kūʻai pūnaewele. Hōʻike ʻia nā meaʻai ma nā ʻano ipu i koho ʻia e kūpono i kēia māhele. ʻO ka manaʻo hoʻokumu o Dog Yep, ʻo ia ka hoʻoikaika i ka pāʻani a me ka ʻoluʻolu ma o ka hānai maikaʻi.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Dog Yep Ka Hana Nui: Ka Waihona Meaʻai Holoholona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Dog Yep Ka Hana Nui: Ka Waihona Meaʻai Holoholona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Dog Yep Ka Hana Nui: Ka Waihona Meaʻai Holoholona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin