Japanese Sake ʻo Ka Hoʻolālā Paʻi ʻana by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2023
Japanese Sake ʻo Ka Hoʻolālā Paʻi ʻana
Client: Hasegawa Brewery Co.
A' Design Award Kala Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #150540The Design
About Japanese Sake ʻo Ka Hoʻolālā Paʻi ʻana
He hoʻolālā sake kūikawā kēia i hana ʻia no ka hoʻomanaʻo ʻana i ka makahiki 180 o Hasegawa Sake Brewery. Ua hoʻoili ʻia nā makahiki he 180 o ka ʻono a me nā mākau maʻamau i nā hanauna, a ua hoʻohana ʻia ke apo lāʻau i mea ʻike nui e hōʻike i ka mōʻaukala a me ka wā e hiki mai ana. Ua hoʻoulu ʻia nā kala o ka pahu waho holoʻokoʻa e ka pena inika e hōʻike i ke kuʻuna a me ka nani. Paʻi ʻia ka logo hoʻomanaʻo i ke gula e hoʻohālikelike i ka piko ʻohana o ka hale kūʻai. ʻO ka'ōmole i loko he kiʻiʻeleʻele likeʻole. Hōʻike ka 'oʻoleʻa o ka'ōmole i ke kaumaha o ke kuʻuna a me kaʻenehana.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Japanese Sake ʻo Ka Hoʻolālā Paʻi ʻana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Japanese Sake ʻo Ka Hoʻolālā Paʻi ʻana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Japanese Sake ʻo Ka Hoʻolālā Paʻi ʻana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
- Dimensions & Packaging
- Height 322mm × Width 115mm × Depth 115mm
- Tags
- sake,japanese sake,package,box
- Production Technology
- The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
- Design Challenge
- Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel. - Research
- Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
- Inspiration
- In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology. - Project Duration
- 2022, project commissioned by Hasegawa Brewery Co.
- Operation Flow
- This package is made of glass bottles and paper.
- Team Members
- Printing: Takakuwa Art Printing Co.
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