Kala Kiʻiʻoniʻoni · 2023
Nunn Bush 3D Product Animation
- A' Design Award Kala 2023 in Kiʻiʻoniʻoni
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 64,362
- Verification code 09AE9D5E1A · Verify this award
Colors
About Nunn Bush 3D Product Animation
Ua hanaʻia ka papahana e hōʻike i nā hiʻohiʻona a pau o ka huahana ma keʻano leʻaleʻa ma kaʻikeʻana akā me ka hoʻonāukiukiʻole. ʻO ke kumu no ka hōʻike ʻana i ke kūkulu ʻia ʻana o ka kāmaʻa. Ua loaʻa mai ka manaʻo hoʻoikaika ma o ka noiʻi e pili ana i nā mea e hiki ke hōʻike i ka huahana, e like me ke ʻano me nā kala a me nā ʻano. Hoʻohālike ʻia ka kāmaʻa me ka hoʻohana ʻana i nā kiʻi ma ke ʻano he kuhikuhi a me nā ʻenehana hoʻohālike 3D ʻili paʻa. No ka hoʻohālike, hoʻohana nā mea hoʻolālā i ka polokalamu C4D. Ua hana ʻia nā ʻano hana a pau me ka hoʻohana ʻana i ka ʻili ʻili a me kekahi mau palaki photoshop. Ua hoʻohana ʻia ʻo Vray no ka unuhi ʻana a me Houdini no nā hoʻohālikelike.
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Nunn Bush 3D Product Animation i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Nunn Bush 3D Product Animation he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Nunn Bush 3D Product Animation e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Press Kit
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
