Kala ʻUhi · 2023
Argan Life Mālama ʻili
- A' Design Award Kala 2023 in ʻUhi
- CLIENT: Depot Creative
- Estimated Number of Design Views: 30,742
- Verification code 4D95FD8120 · Verify this award
Colors
About Argan Life Mālama ʻili
Ua kauoha ʻia ka mea hoʻolālā e hoʻomohala i ka hoʻopaʻa paʻa paʻa no ka hui ʻana o nā lauoho a me nā huahana mālama ʻili. ʻO ka luʻi o ka papahana ʻo ia ka hoʻohana ʻana i hoʻokahi nui o ka ʻeke no nā huahana like ʻole ʻekolu. Ua koi ʻia kēia i kekahi ʻenekinia pepa kūloko akamai e kākoʻo i nā huahana i loko o ka paipu hoʻokahi. Ua pa'i 'ia nā paipu pepa me ka 'ele'ele a me 'elua kala kiko'ī, kahi varnish UV kiko, a me ka varnish aqueous satin a pau. Ua paʻi ʻia nā lepili poʻi i ʻelua kala ma kahi waihona paʻa ponoʻī.
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Argan Life Mālama ʻili i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Argan Life Mālama ʻili he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Argan Life Mālama ʻili e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Press Kit
- Unique Properties
- We were commissioned to develop sustainable packaging for a mixed range of hair and skincare products. The challenge was that all products were different in size but the final packaging could only be a single size. This required some clever internal cardboard engineering to support the products inside the single size tube.
- Dimensions & Packaging
- The cardboard tubes were printed offset with x2 spot colours plus black, plus spot UV gloss and an allover aqueous satin varnish. Internal mechanics diecut only.
Labels printed 2 colour with allover satin aqueous varnish.
Printed in China. - Tags
- Skincare packaging, Cardboard engineering, Tube packaging design, Clever packaging design
- Production Technology
- The single size tube for x3 different sized products was made to work for economical reasons. This was a very small run project so production efficiencies were essential.
- Design Challenge
- Securing a simple, cost effective variable insert.
- Inspiration
- As the product heralds from Morocco we took inspiration from the familiar geometric tile patterns. This gave us a strong graphic pattern with which to work and echo across the range for strong pack architecture. The soft colour palatte is a nod to the parched colourful Moroccan buildings. Each lid is secured by an adhesive sticker.
- Project Duration
- 3 months in design and 2 months in production.
- Operation Flow
- Simple cardboard tubes sealed with a top sticker.
