Ax1 Pūnaewele by Alisa Kalnitska is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā Pūnaewele a me Hoʻolālā Pūnaewele Competition Category.

KeleawePūnaewele· 2023

Ax1 Pūnaewele

by Alisa Kalnitska

Client: Ax1

A' Design Award Keleawe Winner in Pūnaewele Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ax1 Pūnaewele

ʻO ka manaʻo holoʻokoʻa o AX1 ʻaʻole maʻamau, ʻo ke kumumanaʻo ʻeleʻele a me nā hopena ʻike kupaianaha e hoʻopau loa i nā stereotypes e pili ana i kēia kumuhana. He monochrome ke kikowaena pūnaewele, akā naʻe i ka hopena, ma ka lua o ka poloka, hiki ke ʻike ʻia nā wahi ʻulaʻula ʻulaʻula, no laila e hōʻike ana i ka futurism a me nā manaʻo i ʻike ʻia e nā mea hoʻohana. Ua hoʻomohala ʻia nā mea ʻekolu-dimensional chrome-plated. Hōʻike lākou i ka metala o ka ʻenehana a me ke ʻano premium o ka papahana. ʻO ka hoʻolālā he mea hoʻohana a pane.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Ax1 Pūnaewele i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Ax1 Pūnaewele he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Ax1 Pūnaewele i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The whole concept is non-standard, the dark theme and incredible visual effects completely destroy the stereotypes about this topic. The site interface is monochrome, however in the effect, in the second block, bright colored spots can be seen, thus emphasizing the futurism and emotions that users experience. Unique chrome-plated three-dimensional objects have also been developed. They reflect the metal of the technique and the premium nature of the project. The design is user-friendly and responsive.
Dimensions & Packaging: The site is designed to be fully responsive: 4k resolution, laptops, smartphones, tablets and other devices. Available in the latest versions of Chrome, Firefox, Safari, iOS and Android.
Tags: web3, дизайнер Alice K, UX, UI, Website, Web design, Interface, Responsive, Crypto, Blockchain
Production Technology: UX/UI design: Figma; Image retouching: Adobe Photoshop; Development & animations: HTML, CSS, JavaScript
Research: To understand what the effects should be, it is necessary to feel the approach of blockchain systems and study the principles of their development. In addition, a survey was conducted among users who are familiar with the concept of «blockchain», and among users who are not familiar with the subject. The main questions were: «How can you describe the blockchain?» and «What emotions does this topic evoke?». This survey played a role in shaping the style of graphic elements.
Inspiration: In 2023 blockchain technologies continue to develop actively. Besides, they are increasingly used in various industries. These technologies provide users with many possibilities. Therefore, such a topic cannot but be of interest. In the work on the AX1 website, the main inspiration was precisely manufacturability. The purpose was to convey all the modernity, the speed of development and futurism. To do this, complex visual effects have been thought out and developed that arouse curiosity and capture the attention.
Project Duration: The project started in July 2022 in Ukraine. Published on the web in September 2022. Update February 2023 - until now.
Operation Flow: The site has a one-page structure with scrolling and easy navigation. Minimum of text description so as not to overload users. The founders of the AX1 organized the first incubator in this industry. Providing information and financial support for the development of interesting projects in the field of blockchain. To participate users can use the contacts to tell about their project and take part in the competition.
Team Members: Alisa Kalnitska