Kahisu Hoʻolālā Pūolo Mea Inu Wineka Kepanī na Shinji Arashigawa

ʻO Kahisu Hoʻolālā Pūolo Mea Inu Wineka Kepanī na Shinji Arashigawa he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2023

Kahisu Hoʻolālā Pūolo Mea Inu Wineka Kepanī

na Shinji Arashigawa

Mea Kūʻai: Applied Kansei Center

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

13,923

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #150594

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Kahisu Hoʻolālā Pūolo Mea Inu Wineka Kepanī

ʻO Kahisu ka mea inu wineka Kepanī me ka leka pono, ʻo ia ka mua ma Kepanī. Ua hana ʻia mai nā ʻili o ka ʻalani ʻawa i kiola ʻia ma hope o ka kaomi ʻana i ka wai hua ʻai. ʻO ka manaʻo hoʻolālā, he Hoʻolālā Hana Noʻeau no ka Koho Pono. E hōʻike ana i nā mea ʻono ʻelua hou e kāwili pū ana i ka ʻono wineka, ka momona o ka hua ʻai, a me ka ʻawa o nā ʻili ʻalani ʻawa, a me ka manawa kūikawā o ka inu ʻana, ua hoʻohana ʻia he ʻōmole ʻano champagne, e kau pū ana i ka nānā honua o nā mea hana noʻeau nui ʻelua, ʻo Gauguin (Blend G) a me Monet (Blend M). Hoʻohana ka pahu makana i nā mea pepa paʻakikī liʻiliʻi wale nō e mālama nani ai i nā ʻōmole ʻelua.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Kahisu Hoʻolālā Pūolo Mea Inu Wineka Kepanī i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Kahisu Hoʻolālā Pūolo Mea Inu Wineka Kepanī he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Kahisu Hoʻolālā Pūolo Mea Inu Wineka Kepanī i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Nā Ana a me ka Hoʻopili: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Nā Lepili: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
ʻEnehana Hana: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Pilikia Hoʻolālā: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Noiʻi: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Hoʻoulu Manaʻo: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Ka Lōʻihi o ka Papahana: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Kaʻina Hana: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Nā Lālā Hui: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa