Gatorade Fuel Rover Ke Kaʻa Mālama ʻŌmole by PepsiCo Design and Innovation

Gatorade Fuel Rover Ke Kaʻa Mālama ʻŌmole by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio Competition Category.

KeleaweHoʻolaha· 2023

Gatorade Fuel Rover Ke Kaʻa Mālama ʻŌmole

by PepsiCo Design and Innovation

A' Design Award Keleawe Winner in Hoʻolaha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade Fuel Rover Ke Kaʻa Mālama ʻŌmole

ʻO ka Gatorade Fuel Rover kahi ʻōnaehana mālama ʻōmole neʻe no nā limahana hui haʻuki. Mālama a lawe ka Fuel Rover i nā ʻōmole he nui a nā mea pāʻani ma kēlā me kēia wahi o ke kahua pāʻani. Hiki i kahi pahu mālama ma lalo ke mālama i kahi ʻōmole caddy hou aku, hau, lako, a i ʻole ʻōpala i hōʻiliʻili ʻia. Ma ke kua, aia kahi papa lako e lawe ana i ʻekolu ʻeke mālama i hoʻopaʻa ʻia no nā lako hoʻomāʻumaʻu a i ʻole nā lako mai ke kanaka ʻike meaʻai. Hoʻokuʻu kēia hoʻolālā i nā limahana mai ka lawe ʻana i nā mea ma luna o ko lākou kino, a hoʻomaʻalahi i ka neʻe ʻana ma ka ʻaoʻao o ke kahua. Ua hoʻonohonoho hou ka Fuel Rover i kahi hoʻolālā mālama ʻōmole kahiko.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Gatorade Fuel Rover Ke Kaʻa Mālama ʻŌmole i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Gatorade Fuel Rover Ke Kaʻa Mālama ʻŌmole he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Gatorade Fuel Rover Ke Kaʻa Mālama ʻŌmole i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release