Galaxy Trail X Ka ʻEke Hoʻopili Meaʻai no ka ʻAhaʻaina Mahina Piha o ke Kau Hāʻulelau by Hu Jijun

Galaxy Trail X Ka ʻEke Hoʻopili Meaʻai no ka ʻAhaʻaina Mahina Piha o ke Kau Hāʻulelau by Hu Jijun is a highly esteemed winner of the very prestigious 2023 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.

GulaʻUhi· 2023

Galaxy Trail X Ka ʻEke Hoʻopili Meaʻai no ka ʻAhaʻaina Mahina Piha o ke Kau Hāʻulelau

by Hu Jijun

A' Design Award Gula Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #150683

View at A' Design Award Press Release Award Badge

Colors

The Design

About Galaxy Trail X Ka ʻEke Hoʻopili Meaʻai no ka ʻAhaʻaina Mahina Piha o ke Kau Hāʻulelau

He hoʻolālā ʻeke hoʻopili meaʻai ʻo Galaxy Trail X no ka ʻAhaʻaina Mahina Piha o ke Kau Hāʻulelau i hoʻomohala pū ʻia me kahi hale kilo hōkū. He pahu metala kālā ka ʻili waho i hana ʻia me ke ʻano huinakolu, he kinona i koho ʻia no kona pili ʻana i ka lewa lipo a me ke kamaʻilio ʻana. ʻAʻole like me nā pahu hao pālahalaha maʻamau, ua hoʻokiʻekiʻe ʻia ka luna o ka pahu i hoʻokahi kenimika, e hōʻike ana i ka makemake e uhaki i ka ʻilikai a hiki aku i nā hōkū. Ma kahi o ka hū plastika, hoʻohana ka ʻaoʻao loko i kahi kūkulu pepa māwaehe i paʻa ʻia e nā pihi hoʻopili ʻia me ka ʻole o ke kēpau. He 361 me 312 me 75 milimika ke ana o ka pahu.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Galaxy Trail X Ka ʻEke Hoʻopili Meaʻai no ka ʻAhaʻaina Mahina Piha o ke Kau Hāʻulelau i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Galaxy Trail X Ka ʻEke Hoʻopili Meaʻai no ka ʻAhaʻaina Mahina Piha o ke Kau Hāʻulelau he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Galaxy Trail X Ka ʻEke Hoʻopili Meaʻai no ka ʻAhaʻaina Mahina Piha o ke Kau Hāʻulelau i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
Dimensions & Packaging: Length x width x height: 361*312*75mm
Tags: Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
Production Technology: Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
Design Challenge: Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
Research: By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
Inspiration: One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
Project Duration: 2022.7-9, Shanghai
Operation Flow: /