Barking Good Moʻolelo Hoʻailona by Squared

Barking Good Moʻolelo Hoʻailona by Squared is a highly esteemed winner of the very prestigious 2024 A' Design Award Hao in Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio Competition Category.

HaoHoʻolaha· 2024

Barking Good Moʻolelo Hoʻailona

by Squared

Client: Squared

A' Design Award Hao Winner in Hoʻolaha Category

44,301

Verified Award Winner

Verify Award Status for #150826

View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Moʻolelo Hoʻailona

Ua hiki mai ka wā hou no ka mālama ʻana i nā holoholona hānai. Ke mālama ʻia nei nā hoa hulu liʻiliʻi e like me nā lālā ʻohana a loaʻa iā lākou ka mālama nui aʻe. No kekahi hale hoʻomaʻemaʻe ʻīlio e hāʻawi ana i ka mālama kilakila a me nā lapaʻau kiʻekiʻe no nā ʻīlio, ua hoʻomohala ʻia he nui laha o ka moʻolelo hoʻailona e hana i kahi kamaʻilio ʻike hou āpau e kōkua i ka haʻi ʻana i kēlā moʻolelo hou. He ʻano ponoʻī, he hiʻohiʻona ponoʻī, a he kino koʻā ko nā ʻīlio, a ua hoʻike ʻia lākou e like me nā mea nui e pono ai ka mālama kiʻekiʻe loa no nā ʻīlio.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Barking Good Moʻolelo Hoʻailona i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Barking Good Moʻolelo Hoʻailona he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Barking Good Moʻolelo Hoʻailona no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED