Oat Milk Hana Nui: Ka Hoʻopaʻa ʻĪnu by Wallrus Design Studio

Oat Milk Hana Nui: Ka Hoʻopaʻa ʻĪnu by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2023

Oat Milk Hana Nui: Ka Hoʻopaʻa ʻĪnu

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #150948

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oat Milk Hana Nui: Ka Hoʻopaʻa ʻĪnu

Kikokikona Puke: ʻO Oat Milk kahi hoʻolālā hoʻopaʻa no kahi ʻīnu waiū mea kanu i hana ʻia mai ka ʻoka. He pahu paʻa maʻemaʻe (aseptic carton box) ka hoʻopaʻa me ka laulā he 85 mm, ka hohonu he 85 mm, a me ke kiʻekiʻe he 230 mm, a ua hoʻokomo ʻia nā kiʻi ma o ke paʻi flexographic. Aia nā kiʻi hōʻike o nā kānaka ʻōpio me nā ʻano noho ola like ʻole ma luna o ka hoʻopaʻa, e hōʻike ana i ka ʻīnu he mea hou a waiwai i ka meaʻai. Hōʻike ʻia nā hana maikaʻi o ka lā i loko o nā kiʻi ma kahi ʻano mālie. Manaʻo ke kumu o kēia hoʻolālā e kū kiʻekiʻe aʻe ma luna o ka waihona kūʻai, a e kono i nā mea kūʻai i ʻike ʻole i ka ʻono o ka waiū ʻoka e hoʻāʻo iā ia.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Oat Milk Hana Nui: Ka Hoʻopaʻa ʻĪnu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Oat Milk Hana Nui: Ka Hoʻopaʻa ʻĪnu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Oat Milk Hana Nui: Ka Hoʻopaʻa ʻĪnu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio