Zao from Xinghua Village Ka Hoʻopiha Waihoʻoluʻu no ka Waiona by Chunyang Wang

Zao from Xinghua Village Ka Hoʻopiha Waihoʻoluʻu no ka Waiona by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2023

Zao from Xinghua Village Ka Hoʻopiha Waihoʻoluʻu no ka Waiona

by Chunyang Wang

Client: Qiangyuanzao

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #151010

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zao from Xinghua Village Ka Hoʻopiha Waihoʻoluʻu no ka Waiona

He hoʻolālā hoʻopiha kēia ʻo Zao mai ke Kauhale ʻo Xinghua no ka waiona Pākē. Hōʻike ka lau kiʻi nui i ke kaʻina hana o ka mahi ʻana i ka palaoa a me ka hoʻololi ʻana iā ia i waiona. Ua hoʻohui ʻia ka huapalapala Pākē o ka inoa o ka pūʻulu me nā huapalapala Gothic ʻEulopa. Hoʻopili nā laina lahilahi a me nā lau hoʻonani i ka moʻomeheu kahiko me ka hoʻolālā hou. Hoʻohana ka lepili i ke kaʻina kaomi kālā me nā laina makaliʻi, a hoʻohana ka pahu i nā laina ʻeleʻele UV hiki ke ʻike ʻia ma ka hoʻopā ʻana. Hōʻike ka ʻōmole aniani ʻike ʻia i ka waihoʻoluʻu maʻemaʻe o ka waiona. ʻO ka pahuhopu o ka hoʻolālā, ʻo ia ka hōʻike ʻana i ka waiona Pākē i ka poʻe ʻōpio a me ka poʻe o nā moʻomeheu like ʻole.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Zao from Xinghua Village Ka Hoʻopiha Waihoʻoluʻu no ka Waiona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Zao from Xinghua Village Ka Hoʻopiha Waihoʻoluʻu no ka Waiona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Zao from Xinghua Village Ka Hoʻopiha Waihoʻoluʻu no ka Waiona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Tags: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Production Technology: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Design Challenge: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Research: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Inspiration: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Project Duration: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Operation Flow: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Team Members: Chunyang Wang