Waggner Coffee Ka Hana Nui: Ka Hōʻeha Kope by Wallrus Design Studio

Waggner Coffee Ka Hana Nui: Ka Hōʻeha Kope by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2023

Waggner Coffee Ka Hana Nui: Ka Hōʻeha Kope

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Waggner Coffee Ka Hana Nui: Ka Hōʻeha Kope

Kikokikona Puke: ʻO Waggner Coffee kahi hoʻolālā hōʻeha no kahi hōʻailona kope Kelemānia. Ua kāhāhā ʻia ka ʻeke me nā puka makani lāʻau Kelemānia kahiko, i kaha ʻia ma ke ʻano laina, me ka hōʻailona hōʻailona i kau ʻia ma waenakonu. Hōʻike ka hōʻailona i kahi dia e noho ana i loko o kona hale a e inu ana i ke kope, me kahi mālamalama ma hope ona, he hōʻailona no nā kānaka e ala ana i ka pō a inu kope. Ua paʻi ʻia ka hoʻolālā ma o ke ʻano rotogravure ma luna o kahi ʻeke kope metala i ana ʻia he 100 a me 70 a me 280 milimika. ʻO ka pahuhopu, e hoʻomaʻa maʻalahi i ka hōʻailono ma luna o ka papa kūʻai piha i nā mea.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Waggner Coffee Ka Hana Nui: Ka Hōʻeha Kope i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Waggner Coffee Ka Hana Nui: Ka Hōʻeha Kope he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Waggner Coffee Ka Hana Nui: Ka Hōʻeha Kope no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio