Odaya Home ʻo Ka Hoʻopaʻa ʻana na Elena Gamalova

ʻO Odaya Home ʻo Ka Hoʻopaʻa ʻana na Elena Gamalova he mea lanakila hanohano loa o ka 2023 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2023

Odaya Home ʻo Ka Hoʻopaʻa ʻana

na Elena Gamalova

Mea Kūʻai: ODAYA Home

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

12,917

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #151176

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Odaya Home ʻo Ka Hoʻopaʻa ʻana

Pono ʻo Odaya Home packaging e hōʻike i ka hana o ka lace lima lima i hoʻohana ʻia a me ka waiwai hōʻailona o nā mea hoʻonaninani. ʻO ke kiʻi o ka peacock, ka mea nui i ka Odaya Home's first Care and Love Collection, he kahu kuʻuna o ka home. Ua hoʻolālā ʻia ke kiʻi peʻa i loko o kahi pūnaewele gula maikaʻi o ka hulu, e hoʻomanaʻo ana i ka hana lace iā ia iho. Hōʻike ʻia ka moʻolelo o ka brand ma loko o ka poʻi o ka pahu makana, ʻoiai ʻo ka pepa kikokiko maʻalahi me ka huaʻōlelo o ka brand "No ʻoe a ʻo ka home kēia, Odaya Home" hāʻawi i kahi ʻōwili palupalu no ka lole sateen pulupulu maikaʻi i loko.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Odaya Home ʻo Ka Hoʻopaʻa ʻana i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Odaya Home ʻo Ka Hoʻopaʻa ʻana he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Odaya Home ʻo Ka Hoʻopaʻa ʻana no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Nā Ana a me ka Hoʻopili: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Nā Lepili: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
ʻEnehana Hana: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Pilikia Hoʻolālā: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Noiʻi: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Hoʻoulu Manaʻo: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Ka Lōʻihi o ka Papahana: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Kaʻina Hana: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Nā Palapala Kuleana: Copyrights belong to Elena Gamalova, 2023.
Nā Kuleana Kiʻi: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home