ʻO Pavanpet Mea ʻAi Hōloholona Hānai na Mohsen Koofiani he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KeleaweʻUhi· 2024
Pavanpet Mea ʻAi Hōloholona Hānai
Mea Kūʻai: Pavanpet
Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #151937Ka Hoʻolālā
E Pili Ana iā Pavanpet Mea ʻAi Hōloholona Hānai
Ma ke ʻano maʻamau, no ka mea ke manaʻo nei nā kānaka i nā holoholona hānai he mau lālā ʻohana a me nā keiki, ua hoʻolālā ʻia ka pahu me ke ʻano kiʻi paʻani. Hiki i ka hoʻohana ʻana i nā kiʻi ke hoʻoikaika i ka pilina me ka mea nānā a hana i kahi kaulana maikaʻi. Ma ka hopena, loaʻa i ka pahu kahi pilina ʻike koʻikoʻi a kūikawā. Ua hoʻolālā ʻia nā maka o nā holoholona me ka ʻakamai loa a ʻike maopopo ʻia ko lākou minoʻaka a me ka hauʻoli, he hōʻike ia i ka hopena o kēia huahana ma luna o lākou. Ma ka hoʻohana ʻana i nā waihoʻoluʻu maʻalahi me ka nele o nā kikoʻī, hōʻea i kahi hoʻomaopopo maikaʻi aʻe o ke kiʻi a me ke kumu.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Pavanpet Mea ʻAi Hōloholona Hānai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pavanpet Mea ʻAi Hōloholona Hānai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Pavanpet Mea ʻAi Hōloholona Hānai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication. - Nā Ana a me ka Hoʻopili
- W: 200 mm
H: 400 mm
D: 80 mm - Nā Lepili
- Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
- ʻEnehana Hana
- Matte three-layer packaging with aluminum
printing method: rotogravure - Pilikia Hoʻolālā
- The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
- Noiʻi
- The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
- Hoʻoulu Manaʻo
- Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
- Ka Lōʻihi o ka Papahana
- The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
- Kaʻina Hana
- Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
- Nā Kuleana Kiʻi
- Illustrator / Creator: Mohsen Koofiani
Kākoʻo ʻIa
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Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
