Neev Pūʻolo Haukalima by Mohsen Koofiani

Neev Pūʻolo Haukalima by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2024

Neev Pūʻolo Haukalima

by Mohsen Koofiani

Client: Neev

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Neev Pūʻolo Haukalima

Ma kēia hoʻolālā i kapa ʻia me nā ʻano mele, ua hoʻāʻo ʻia e hoʻolokahi i nā kiʻi ma ka pūʻolo me ka inoa o kēlā me kēia huahana. Ua kaha ʻia nā kiʻi me ke ʻano maʻalahi me ka ʻano hana nani a me nā waihoʻoluʻu like ʻokoʻa e like me ka ʻono o kēlā me kēia haukalima. Ma ka hoʻolālā ʻana o kēia pūʻolo, ua hana ʻia kekahi pilina ma waena o ka mele a me nā ʻono haukalima. ʻO ke kumu o kēia pūʻolo e hui pū ai i nā manaʻo ʻokoʻa o ka hoʻolohe ʻana i ka mele a me ka ʻai ʻana i ka haukalima. No laila, makemake paha ʻoe e hoʻāʻo iā ia a hoʻolohe i kekahi mele me ka kumuhana like i ka wā e ʻai ana i ka haukalima.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Neev Pūʻolo Haukalima i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Neev Pūʻolo Haukalima he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Neev Pūʻolo Haukalima no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
Dimensions & Packaging: Capacity: 170 ml
Mouth: 80mm
Depth: 62mm
Tags: Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
Production Technology: Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge: Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
Research: Behavioral examination, etc
Inspiration: The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
Project Duration: The project started in October 2022 and finished in April 0223 in Shiraz, Iran
Operation Flow: The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
Image Credits: Illustrator / Creator: Mohsen Koofiani