ʻO The Wine Bag Pūʻolo na Antonia Skaraki he mea lanakila hanohano loa o ka 2024 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2024

The Wine Bag Pūʻolo

na Antonia Skaraki

Mea Kūʻai: The Wine Bag

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

17,784

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #152156

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā The Wine Bag Pūʻolo

Hana ʻia nō Lidl wale nō ma ke ʻano he Pālena Manawa Karakalaka, hoʻokumu ʻo AS i ka pūʻolo no ka waina 1.5 lita i loko o ka pahu, he waina hapalua maloʻo, no ke kikowaena ʻo The Wine Barrel. Hoʻolālā ʻia ka pahu e like me he ʻeke lima, me ka hui ʻana i nā elemene gula e hoʻopihoihoi i ka pihoihoi hauʻoli a hāʻawi i ka manaʻo waiwai kiʻekiʻe. ʻO ka hoʻokomo ʻana i ka moena ʻili i hoʻokiʻekiʻe i kona hiʻohiʻona, e hāʻawi ana i ka ʻano maoli a me ka manaʻo kumukūʻai kiʻekiʻe. No ka hoʻopau ʻana i ka hoʻololi, hoʻopili ʻia kekahi kaula ʻulaʻula ma ke ʻano he kaula hāpai, e hāʻawi ana i ka ʻoiaʻiʻo i ka hoʻolālā o ka ʻeke.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā The Wine Bag Pūʻolo i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Wine Bag Pūʻolo he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā The Wine Bag Pūʻolo i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Nā Ana a me ka Hoʻopili: Paper Box Width 250mm x Depth 100mm x Height 185mm
Nā Lepili: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
ʻEnehana Hana: The package is a bag in box for wine. The outside is paperback.
Pilikia Hoʻolālā: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Noiʻi: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Hoʻoulu Manaʻo: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Ka Lōʻihi o ka Papahana: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Kaʻina Hana: Product was distributed in all Lidl supermarkets throughout Greece.
Nā Lālā Hui: creative director: Antonia Skaraki and art director: Andreas Deskas