ʻO Zongchuan 1929 Pūʻolo Meaʻai na Wei Jiang he mea lanakila hanohano loa o ka 2024 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2024
Zongchuan 1929 Pūʻolo Meaʻai
na Wei Jiang
Mea Kūʻai: Xi'an Yiwen Brand Design Co., Ltd
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #152257Ka Hoʻolālā
E Pili Ana iā Zongchuan 1929 Pūʻolo Meaʻai
ʻO Zongchuan 1929 he pōmaikaʻi kūʻokoʻa no ka mea loaʻa. Ma ke ʻano he makana no ka ʻAha Waʻa Kelakona, ʻo ia ka hana nui i ka hoʻouna ʻana i nā manaʻo aloha waena o nā kānaka. ʻO ka ʻano a me ka moʻomeheu āna e hōʻike nei, he hōʻike ia no ka ʻano a me ka hoʻonaʻauao o ka mea hāʻawi makana. Ua hoʻolālā ʻia ʻo Zongchuan 1929 e hāʻawi i ka manaʻo o ka haunaele o ke alanui o Chang'an a me ka pumehana o kona poʻe kānaka. ʻO ka wehe pahu kūʻokoʻa a me ka hana paʻi, a me ka hoʻohana ʻana i ka pepa mālama honua, he hōʻike ia no ka kuleana kaiāulu o ka brand Pākē kūpaʻa i ka wā lōʻihi.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Zongchuan 1929 Pūʻolo Meaʻai i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Zongchuan 1929 Pūʻolo Meaʻai he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Zongchuan 1929 Pūʻolo Meaʻai e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
- Nā Ana a me ka Hoʻopili
- The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
- Nā Lepili
- Festival, Colorful, Elegancel, Historical
- ʻEnehana Hana
- The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
- Pilikia Hoʻolālā
- The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
- Noiʻi
- Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
- Hoʻoulu Manaʻo
- Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
- Ka Lōʻihi o ka Papahana
- The project started in May 8, 2022 in China and finished in May 20, 2022.
- Kaʻina Hana
- The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
- Nā Lālā Hui
- Wei Jiang
- Nā Kuleana Kiʻi
- Xi'an Yiwen Brand Design Co., Ltd
Kākoʻo ʻIa
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