Smoothies Hōʻailona Meaʻai na Andromachi Kakava

ʻO Smoothies Hōʻailona Meaʻai na Andromachi Kakava he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2024

Smoothies Hōʻailona Meaʻai

na Andromachi Kakava

Mea Kūʻai: ABC Design Communication

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

14,308

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #152745

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Smoothies Hōʻailona Meaʻai

Ma ke ao nei e neʻe mau ana a me ka manawa e hoʻonēnē ana, pane nā smoothies Jean Paul Lab me ka huakaʻi paikikala ma nā pū ono me ka hauʻoli nui a me nā ʻono maikaʻi. Lilo ka poʻe hoʻoholo paikikala i hōʻailona o ka kuʻokoʻa. Ma nā kau a pau, neʻe lākou me ke kākoʻo ʻole a me ka wiwo ʻole, e ʻimi ana i nā alaloa e hoʻopiha ai i ko lākou ola me ka leʻaleʻa, e like me ka ʻono i hūnā ʻia ma nā smoothies. Ua hiki ka manawa e hoʻokuʻu a e huakaʻi i ke ao kilokilo o nā ʻono o Jean Paul Lab e hahai ana i nā alaloa o ka leʻaleʻa.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Smoothies Hōʻailona Meaʻai i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Smoothies Hōʻailona Meaʻai he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Smoothies Hōʻailona Meaʻai no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Nā Ana a me ka Hoʻopili: Label: Width 110mm x Height 160mm
Nā Lepili: smoothies, jean paul lab, vintage, packaging
ʻEnehana Hana: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Pilikia Hoʻolālā: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Noiʻi: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Hoʻoulu Manaʻo: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Ka Lōʻihi o ka Papahana: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Kaʻina Hana: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Nā Lālā Hui: George Ziakas
Costas Lakis