ʻO Travel Buddy Pāʻani Pūnaewele na Stefan Maier-Wimmer he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.
HaoHoʻolaha· 2024
Travel Buddy Pāʻani Pūnaewele
Mea Kūʻai: Holidayextras.de
Mea Lanakila A' Design Award Hao ma ka Māhele Hoʻolaha
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #153173Ka Hoʻolālā
E Pili Ana iā Travel Buddy Pāʻani Pūnaewele
ʻO Travel Buddy kahi huakaʻi paʻani hoʻolakolako e hōʻike leʻaleʻa ana i nā huahana a Holiday Extras. Hana ka honua pāʻani parallax i ʻike huakaʻi mariko i ka wā e hoʻokele ai nā mea pāʻani. Ma ke kūlana o ka hoa huakaʻi, alakaʻi nā mea pāʻani i kekahi mau lālani ma ka hoʻolālā ʻana no ka hoʻomaha, e hāʻawi ana i nā kuhikuhi no kahi huakaʻi kūleʻa. Alakaʻi nā kuhikuhi i kahi hoʻāʻo ʻano huakaʻi ʻakaʻaka, e wehe ana i ka ʻano hoʻomaha o ke kanaka. Ma ka ʻimi ʻana i ka papa huahana, loaʻa i nā mea pāʻani ka ʻike i kā lākou mau makemake huakaʻi ponoʻī.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Travel Buddy Pāʻani Pūnaewele i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Travel Buddy Pāʻani Pūnaewele he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Travel Buddy Pāʻani Pūnaewele no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
- Nā Ana a me ka Hoʻopili
- As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
- Nā Lepili
- Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
- ʻEnehana Hana
- In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
- Pilikia Hoʻolālā
- The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
- Hoʻoulu Manaʻo
- Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
- Ka Lōʻihi o ka Papahana
- The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
- Kaʻina Hana
- The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
- Nā Lālā Hui
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel
Kākoʻo ʻIa
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Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
