ʻO Moutai 1935 Ka Hōʻiliʻili Waipuke na Chengdu Wanjiazu Technology Co., Ltd he mea lanakila hanohano loa o ka 2024 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
GulaʻUhi· 2024
Moutai 1935 Ka Hōʻiliʻili Waipuke
na Chengdu Wanjiazu Technology Co., Ltd
Mea Kūʻai: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.
Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #153916Ka Hoʻolālā
E Pili Ana iā Moutai 1935 Ka Hōʻiliʻili Waipuke
He hōʻiliʻili ʻo Moutai 1935 no ka waiʻona hoʻoheheʻe Pākē mai ka panalāʻau ʻo Guizhou. Kau ka ʻōmole aniani i nā kiʻi kālai ʻōpuʻupuʻu ma ke ʻano kua ʻulaʻula, e hōʻike ana i nā kiʻi kula i ke gula o ka poʻe kūʻai paʻakai a me ke kālepa waiʻona ma ke kaona ʻo Moutai. Ua hoʻoulu ʻia nā kiʻi e nā pena kiʻi kuʻuna Pākē o ka nohona kanaka. Ua kālai ʻia ʻekolu pōʻai o nā nalu liʻiliʻi gula ma ka poʻohiwi o ka ʻōmole. Ua hoʻopau ʻia ka ʻili ʻōpuʻupuʻu me ka pūʻā aniani ʻia, e hoʻomaikaʻi ana i ka paʻa a me ka hoʻopā ʻana. Hoʻohana ka pani hui zinc i kahi hana niho hakihaki i mea pale i ka hoʻopunipuni. Hana ʻia ka pahu makana mai ka papa pepa hiki ke hana hou ʻia a hiki ke popo maoli.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Moutai 1935 Ka Hōʻiliʻili Waipuke i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Moutai 1935 Ka Hōʻiliʻili Waipuke he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Moutai 1935 Ka Hōʻiliʻili Waipuke i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
- Nā Ana a me ka Hoʻopili
- product dimensions,230 mm x 85 mm x 85 mm
- Nā Lepili
- Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
- ʻEnehana Hana
- The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure. - Pilikia Hoʻolālā
- The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
- Noiʻi
- After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
- Hoʻoulu Manaʻo
- The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
- Ka Lōʻihi o ka Papahana
- The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
- Kaʻina Hana
- The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
- Nā Lālā Hui
- Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
