Furmint Vodka Hoʻopili Mea Inu by Peter Morvai

Furmint Vodka Hoʻopili Mea Inu by Peter Morvai is a highly esteemed winner of the very prestigious 2024 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2024

Furmint Vodka Hoʻopili Mea Inu

by Peter Morvai

Client: Seven Hills Distillery

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Furmint Vodka Hoʻopili Mea Inu

ʻO Furmint Vodka he hoʻolālā hoʻopili no ka vodka i hana ʻia mai ka hua waina. Hana ʻo Seven Hills Distillery i nā ʻōmole he 800 a 1000 wale nō i ka makahiki, no laila he huahana hana lima ka vodka. Hōʻike ka hoʻopili i ka maʻemaʻe o ka wai ʻona a me kona kumu hua waina. Hāʻawi ka typography maʻalahi ma ka lepili mua i paʻi ʻia ma ke ʻano offset i ka helehelena maʻemaʻe. Hoʻomanaʻo kekahi kiʻi i paʻi ʻia ma ke ʻano screen ma ke aniani i ka lau waina ma ke ʻano o kēia wā. Ke piha ka ʻōmole, lilo ka wai i aniani hoʻonui a hoʻohohonu i nā kikoʻī liʻiliʻi. He 340 mm ke kiʻekiʻe o ka ʻōmole a he 80 mm ka laulā.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Furmint Vodka Hoʻopili Mea Inu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Furmint Vodka Hoʻopili Mea Inu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Furmint Vodka Hoʻopili Mea Inu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sevenhills Distillery has launched a vodka made from grapes to
complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product.
Dimensions & Packaging: Height: 340 mm
Width: 80 mm
Tags: graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery
Production Technology: Ofset printed label and screenprinted bottle.
Design Challenge: When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle.
Research: The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes.
Inspiration: The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way.
Project Duration: Started and finished in Budapest at the end of 2022.
Operation Flow: As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration.
Team Members: art directors: László Ördögh, Dávid Drozsnyik
graphic designer: Péter Morvai
Image Credits: Images: Bence Boldogh