ʻO Miok Ka Hoʻopili ʻIa ʻAna o ka Pia Waiū na Iris Fan he mea lanakila hanohano loa o ka 2024 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2024
Miok Ka Hoʻopili ʻIa ʻAna o ka Pia Waiū
na Iris Fan
Mea Kūʻai: Miok
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #155700Ka Hoʻolālā
E Pili Ana iā Miok Ka Hoʻopili ʻIa ʻAna o ka Pia Waiū
He hoʻolālā hoʻopili ʻia ʻo Miok no kahi pia waiū e kūʻai ʻia ana ma nā kini. Hoʻohui kēia mea inu i ka waiū momona a ʻawaʻawa me nā ʻōpuʻu pia, a loaʻa iā ia nā probiotics me ka pae waiʻona haʻahaʻa. ʻO ka manaʻo hoʻolālā, ʻo ia ka hoʻohui ʻana. A puni nā hua palapala Miok e lana ana, hui ʻelua kinona wai i kahi kino hou. He koa, he ʻoni, a he hauʻoli ka ʻōlelo ʻike maka. ʻO ka hōʻailona ka mea nui ma ka kini, no laila ua maʻalahi ka ʻike ʻia ʻana o ka hōʻailona kūʻai ma ka mākeke. Paʻa kēlā me kēia kini i 375 mililika. Aia i loko o ka ʻōnaehana hoʻopili nā pahu makana, nā pahu hoʻouna, a me nā pahu lawe lima no ke kūʻai ʻana ma ka pūnaewele a ma ka hale kūʻai.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Miok Ka Hoʻopili ʻIa ʻAna o ka Pia Waiū i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Miok Ka Hoʻopili ʻIa ʻAna o ka Pia Waiū he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Miok Ka Hoʻopili ʻIa ʻAna o ka Pia Waiū e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
- Nā Ana a me ka Hoʻopili
- 375mL per can
- Nā Lepili
- Mixing, Milk Beer, Packaging, Can, Miok
- ʻEnehana Hana
- The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.
Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design. - Pilikia Hoʻolālā
- One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
- Noiʻi
- The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
- Hoʻoulu Manaʻo
- The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
- Ka Lōʻihi o ka Papahana
- The project started in May 2021 in Hang Zhou, China, and finished in March 2022
- Kaʻina Hana
- The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
- Nā Palapala Kuleana
- Copyrights belong to IBEA, 2021
- Nā Lālā Hui
- Iris Fan
- Nā Kuleana Kiʻi
- Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao
Kākoʻo ʻIa
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