Vintagience Ka Pahu Hoʻoili Sake by Hisamichi Kasai is a highly esteemed winner of the very prestigious 2024 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2024
Vintagience Ka Pahu Hoʻoili Sake
Client: Shunbin inc.
A' Design Award Kala Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #157708The Design
About Vintagience Ka Pahu Hoʻoili Sake
He hoʻolālā hoʻoili ʻo Vintagience no ka sake Kepanī kahiko i hoʻokahiko ʻia me nā ʻano hana ʻepekema. Hoʻomanaʻo ke ʻano o ka ʻōmole i nā ʻōmole lāʻau lapaʻau kahiko, e hoʻopili ana i ke kaʻina hoʻokahiko me ka ʻepekema. Hōʻike ka māhele kukui ʻālohilohi ma ka lepili, i hana ʻia ma ka paʻi prism, i ka hui pū ʻana o nā makahiki lōʻihi, nā ʻano hana hoʻokahiko ʻepekema, a me ka mālama ʻana o ka mea hana sake. Ua paʻi ʻia nā hua palapala me ka pepa kila (foil-stamped), a ua hoʻokiʻekiʻe ʻia (embossed) ka hōʻailona a me nā lima uaki. Hōʻike nā lima uaki i ka hele mau ʻana o ka manawa i ka wā hoʻokahiko. Hoʻohana ka pahu paʻa i ka pepa kila holographic e loli ai ke kala e like me ka huina o ka mālamalama.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Vintagience Ka Pahu Hoʻoili Sake i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Vintagience Ka Pahu Hoʻoili Sake he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Vintagience Ka Pahu Hoʻoili Sake e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This vintage sake is aged using scientific methods by a sake brewery in Iga (a ninja village in Japan). Sake of various qualities are aged, and the flavors of different storage methods are monitored. Changes in flavor caused by water pressure and vibrations are meticulously analyzed in pursuit of flavors not found in conventional aged sake. The design aims to challenge unexplored territories of sake by fusing the aging process with science, to create and develop a new sake culture.
- Dimensions & Packaging
- Bottle size: 100mm (W) x 224mm (H) x 69mm (D)
Box size: 132mm (W) x 239mm (H) x 103mm (D) - Tags
- Sake, Japanese Sake, Vintage Sake, Package design
- Production Technology
- To beautifully showcase the gradient on the label, a special printing technique called prism printing was used to create a luminous effect. The letters are all foil-stamped, and the symbol mark and clock hands are embossed to create a sense of luxury. The rigid box uses holographic foil that changes color depending on the angle from which light hits it, expressing the design concept of "gradation of aging."
- Design Challenge
- For the sake breweries, they found it challenging to convey the value of their excellent quality aged sake, which had been aging for decades. To solve this, we devoted much time on developing our brand. We focused on how Japanese aged sake was crafted based on scientific principles and developed the brand concept "Vintage x Science." This concept allowed us to create a design that can convey the product's value.
- Research
- The conventional design of Japanese sake typically features a tall 720ml bottle with labels bearing the brand name written in Japanese calligraphy. We aimed to break away from such stereotypes and pursue a new form of sake. We strive to enrich the value of Japanese sake by creating an innovative design that overturns the traditional image of Japanese sake, developing bottles that embody our concept, using sophisticated typography, and utilizing visual expressions that evoke the mystery of aging.
- Inspiration
- To encapsulate the aging process and science, we opted for a bottle reminiscent of antique medicine bottles. The gradation on the label embodies the unpredictable changes that occur in aging. It represents the blend of long years, scientific aging methods, and the brewer's passion. The clock hands symbolize the continuous passage of time during the aging process. The design incorporates Japanese aesthetics into the product's name and the symbol, which is inspired by traditional patterns.
- Project Duration
- This brand launched in Iga, Japan, in November 2023.
- Operation Flow
- This vintage sake, presented in elegant packaging, offers a special moment when poured slowly into a glass after uncorking. Whether enjoyed during a meal with loved ones at a restaurant or while relaxing alone at home, it's perfect for any occasion. It pairs well with various meat and fish dishes, enhancing the dining experience.
- Patents
- Trademark: 2023 Carrier Car Service Co., Ltd.
- Team Members
- Creative Director: Hisamichi Kasai
Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Project Manager: Hisashi Kobayashi
Producer: Takahide Toyonishi
Planner: Kenji Nakajima
Copywriter: Aki Kamei
Photographer: Katsumi Nakao, Yoshihiro Yamamoto - Image Credits
- Shunbin Co., Ltd.
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