ʻO Tamausagi Kī Hoʻomole ʻia i ka ʻŌmole na Hisamichi Kasai he mea lanakila hanohano loa o ka 2024 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2024
Tamausagi Kī Hoʻomole ʻia i ka ʻŌmole
Mea Kūʻai: Shunbin inc.
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #157774Ka Hoʻolālā
E Pili Ana iā Tamausagi Kī Hoʻomole ʻia i ka ʻŌmole
ʻO Tamausagi he kī Kepanī i hoʻomoʻa ʻia me ka Uji Gyokuro, he kī i hana ʻia ma ke ala kuʻuna ʻo Uji o Kyoto, a ukana ʻia i loko o ka ʻōmole. He kino maʻalahi ko ka ʻōmole i hoʻoulu ʻia e ka wabi-sabi, ke ʻano nani Kepanī o ka maʻalahi. ʻO ka hōʻailona he lāpaki nāna i alakaʻi i ke akua kiaʻi o Uji. Hōʻike ka ʻōmole i kekahi pō mahina me nā ao lahilahi, he kuhikuhi i ke ala Gyokuro o ka hoʻomalumalu ʻana i nā lau kī mai ka lā. Ua kau ʻia ka hoʻonaninani gula me ka ʻili kalakala a me ka ʻōlinolino mālie. Ke pale nei ka ʻōmole ʻeleʻele i ka mālamalama a hoʻomalu i ke kī. Hōʻike kekahi pukaaniani poʻai ma ka pahu i ka hōʻailona lāpaki.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Tamausagi Kī Hoʻomole ʻia i ka ʻŌmole i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Tamausagi Kī Hoʻomole ʻia i ka ʻŌmole he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Tamausagi Kī Hoʻomole ʻia i ka ʻŌmole e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
- Nā Ana a me ka Hoʻopili
- Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm - Nā Lepili
- Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
- ʻEnehana Hana
- To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
- Pilikia Hoʻolālā
- Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
- Noiʻi
- We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
- Hoʻoulu Manaʻo
- The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
- Ka Lōʻihi o ka Papahana
- This brand was launched in Kyoto, Japan in September 2020.
- Kaʻina Hana
- Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
- Nā Palapala Kuleana
- Trademark: 2023 Kyoto Tea Cooperative
- Nā Lālā Hui
- Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto - Nā Kuleana Kiʻi
- Shunbin Co., Ltd.
Kākoʻo ʻIa
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