ʻO Inheritance Ka ʻĀpana Hoʻopili Waiʻona na Easyou Design he mea lanakila hanohano loa o ka 2024 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2024
Inheritance Ka ʻĀpana Hoʻopili Waiʻona
Mea Kūʻai: Easyou brand design
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #158092Ka Hoʻolālā
E Pili Ana iā Inheritance Ka ʻĀpana Hoʻopili Waiʻona
He hoʻolālā ʻāpana hoʻopili ʻo Inheritance no kekahi waiʻona Pākē. He ʻano maʻalahi ko ka ʻōmole aniani e hui ana i nā kihi poepoe me kahi kumu huinahā, e hōʻike ana i ka manaʻo kuʻuna he poepoe ka lani a he huinahā ka honua. Ua hana ʻia ka pani ʻōmole e like me ka pāpale o Su Dongpo, a he maʻalahi ke paʻa a me ka wehe ʻana. ʻEono kiʻi e haʻi ana i nā moʻolelo o ka ʻohana Su ʻEkolu a me nā waiwai pili iā ia. Ua hana ʻia ka pahu waho me ka pepa paʻa maikaʻi loa me ke kālai kiʻekiʻe a me ka uhi UV. ʻO ka pahuhopu o ka hoʻolālā, ʻo ia ka hōʻike ʻana i ka hoʻoilina moʻomeheu Pākē i nā mea kūʻai.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Inheritance Ka ʻĀpana Hoʻopili Waiʻona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Inheritance Ka ʻĀpana Hoʻopili Waiʻona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Inheritance Ka ʻĀpana Hoʻopili Waiʻona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
- Nā Ana a me ka Hoʻopili
- Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm - Nā Lepili
- Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
- ʻEnehana Hana
- Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
- Pilikia Hoʻolālā
- This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
- Noiʻi
- The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
- Hoʻoulu Manaʻo
- The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
- Ka Lōʻihi o ka Papahana
- The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
- Kaʻina Hana
- The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
- Nā Lālā Hui
- Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel
Kākoʻo ʻIa
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