Sinten Pūʻolo Kope by Louis Yiu is a highly esteemed winner of the very prestigious 2024 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2024

Sinten Pūʻolo Kope

by Louis Yiu

Client: SINTEN Coffee Roastery

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #158597

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sinten Pūʻolo Kope

ʻO ka pilikia o kēia papahana hoʻolālā pūʻolo, ʻo ia ka noʻonoʻo ʻana pehea e hōʻike ai ma ka pūʻolo i ka hopena a Sinten Coffee Roastery i haʻaheo ai e hāʻawi i nā mea kūʻai aku me ka ʻono hou loa a me ka ʻala o nā huna kope ʻōmoʻa. No laila, i mea e hoʻokomo maikaʻi ai i ka manaʻo hoʻailona i loko o ke ʻano maka, loaʻa i ka mea hoʻolālā ka hoʻoulu manaʻo mai nā kānāwai o ke ao kūlohelohe ma o ka nānā kikoʻī a me ka wehe ʻana. Ua hōʻike ʻia nā ana hemolele e hoʻohana piha ai i ka kope kiʻekiʻe me nā laina, e hoʻonani hou aʻe ai i ka nānā maka.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Sinten Pūʻolo Kope i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Sinten Pūʻolo Kope he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Sinten Pūʻolo Kope no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
Dimensions & Packaging: Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm
Tags: Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
Production Technology: One color printing. Material: Moisture-proof zipper bag and paper
Design Challenge: The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
Research: The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
Inspiration: The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself.
Project Duration: The project duration is 2 months and is designed in Taipei.
Operation Flow: In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series.
Patents: Copyrights belongs to Sinten Coffee Roastery
Team Members: Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
Image Credits: A.S.M.D. Creations