T'aom Hana Nui: Ka Hōʻiliʻili Wahī no ka Wai Hua ʻAi by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.
KeleaweʻUhi· 2024
T'aom Hana Nui: Ka Hōʻiliʻili Wahī no ka Wai Hua ʻAi
Client: Binggrae
A' Design Award Keleawe Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #158707The Design
About T'aom Hana Nui: Ka Hōʻiliʻili Wahī no ka Wai Hua ʻAi
Kikokikona Puke: ʻO T'aom kahi hoʻolālā hōʻiliʻili i hana ʻia no kahi hōʻailona wai hua ʻai hoʻoluʻu i hana wale ʻia me nā mea maoli. Hoʻohana ka hōʻailona hui i nā māka ʻōlelo i mea hoʻoulu waihoʻoluʻu, a ʻike ʻia nā kiʻi o nā hua ʻai hou ma nā huahana a pau i mea e hōʻike ai i kahi nānā hui no ka ʻohana huahana. Ua hoʻolālā ʻia ka hōʻiliʻili e hōʻemi i ka ʻōpala. Hoʻololi ʻia ke kapikala ʻōniha me kahi pale like ʻole, a māhele maʻalahi ka lepili kaiaola i kona hoʻopā ʻana i ka wai, kahi mea e kōkua ai i nā mea kūʻai i ka hana hou ʻana. Hoʻopili ka ʻohana T'aom i nā ʻōmole wai hua ʻai, nā pahu wai hua ʻai, a me nā pā hau ʻono hua ʻai.
The Recognition
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā T'aom Hana Nui: Ka Hōʻiliʻili Wahī no ka Wai Hua ʻAi i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā T'aom Hana Nui: Ka Hōʻiliʻili Wahī no ka Wai Hua ʻAi he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā T'aom Hana Nui: Ka Hōʻiliʻili Wahī no ka Wai Hua ʻAi i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
- Dimensions & Packaging
- 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm - Tags
- fruit juice
- Production Technology
- As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
- Inspiration
- The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
- Project Duration
- The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
- Patents
- Copyrights belong to Binggrae Co., Ltd.
- Team Members
- Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design) - Image Credits
- Binggrae
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