Heti Hoʻohana Inoa a me ka Pahu Waiho by Cansu Dagbagli Ferreira

Heti Hoʻohana Inoa a me ka Pahu Waiho by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2024

Heti Hoʻohana Inoa a me ka Pahu Waiho

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Heti Hoʻohana Inoa a me ka Pahu Waiho

ʻO Heti, i kapa ʻia ma hope o ka huaʻōlelo Dakota no ke Kauhale, e hāʻawi ana i nā mea inu e hoʻāla ana i ka ʻano o ke kauhale me nā ʻono i hoʻokomo ʻia me ke ʻano maʻamau, e hoʻohanohano ana i nā mea kanu kupa o ʻAmelika ʻĀkau. ʻO kēia brand hoʻololi kaiāulu e hāʻawi ana i kekahi hapa o nā kālā loaʻa no ka kōkua ʻana i nā kaiāulu lāhui. ʻO Ka Naʻauao Mālie, ʻo ia ka manaʻo hoʻohana inoa, e hōʻike ana i nā kiʻi ʻano kupa a me nā ʻono, me ka pahu waiho i hoʻoulu ʻia e ka like geometric o ka hana noʻeau Dakota, e hōʻike ana i ke kaulike a me ka lōkahi. Hoʻohui ka hoʻolālā i ka papa kala hoʻokahi me nā kili waihoʻoluʻu koho, e koho ana i ka hohonu o ka hana noʻeau kupa ma ke ʻano hou.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Heti Hoʻohana Inoa a me ka Pahu Waiho i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Heti Hoʻohana Inoa a me ka Pahu Waiho he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Heti Hoʻohana Inoa a me ka Pahu Waiho i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery