Eastroc Amla Juice Hana Nui: Ka Hoʻopaʻa ʻĀpana Inu na Guangzhou ID Advertising Co.,Ltd

ʻO Eastroc Amla Juice Hana Nui: Ka Hoʻopaʻa ʻĀpana Inu na Guangzhou ID Advertising Co.,Ltd he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

HaoʻUhi· 2024

Eastroc Amla Juice Hana Nui: Ka Hoʻopaʻa ʻĀpana Inu

na Guangzhou ID Advertising Co.,Ltd

Mea Kūʻai: Guangzhou ID Advertising Co.,Ltd

Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi

13,825

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #159061

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Eastroc Amla Juice Hana Nui: Ka Hoʻopaʻa ʻĀpana Inu

Kikokikona Puke: ʻO Eastroc Amla Juice he hoʻolālā hoʻopaʻa no kahi mea inu wai hua. Hoʻomalu ʻia ka hoʻopaʻa ʻana e ke kala ʻōmaʻomaʻo palupalu e hōʻike ana i ke kala kūlohelohe o ka hua amla a hōʻike pū ana i ka pono o ka mea inu no ka hoʻomaʻemaʻe ʻana i ka waha a me ka hoʻomaha ʻana i ka ʻōpū hoʻoheheʻe meaʻai. Ua hoʻonohonoho ʻia ʻekolu kiko ma ke ʻano lace mau loa ma ka ʻāʻī o ka hue a me ka pahu pepa, e hoʻolōʻihi ai i ka ʻike maka ma luna o ka papa kūʻai. Ua hoʻonoho like ʻia nā kiʻi hua amla i hoʻonui ʻia ma ka lepili e huki i ka manaʻo a e hōʻailona ai i ka nui o ka wai hua i loko. Ua hoʻopiha ʻia ka wai hua i loko o kahi hue PET like ʻole i uhi piha ʻia i ka lepili, i pāʻi ʻia me ka ʻīnika mālama kaiapuni.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Eastroc Amla Juice Hana Nui: Ka Hoʻopaʻa ʻĀpana Inu i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Eastroc Amla Juice Hana Nui: Ka Hoʻopaʻa ʻĀpana Inu he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Eastroc Amla Juice Hana Nui: Ka Hoʻopaʻa ʻĀpana Inu no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Nā Ana a me ka Hoʻopili: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Nā Lepili: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
ʻEnehana Hana: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Pilikia Hoʻolālā: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Noiʻi: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Hoʻoulu Manaʻo: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Ka Lōʻihi o ka Papahana: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Kaʻina Hana: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Nā Lālā Hui: Yilin Lu, Zijun Liu,Jianchao Chen