Prominent Chicheng Ka Hana Nui: Kāʻei Pahu no nā Mea Kālā by Chushan Design

Prominent Chicheng Ka Hana Nui: Kāʻei Pahu no nā Mea Kālā by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2024

Prominent Chicheng Ka Hana Nui: Kāʻei Pahu no nā Mea Kālā

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #159137

View at A' Design Award Press Release Award Badge

Colors

The Design

About Prominent Chicheng Ka Hana Nui: Kāʻei Pahu no nā Mea Kālā

Kikokikona Puke: ʻO Prominent Chicheng kahi hoʻolālā pahu waihona mea kālā i hoʻoulu ʻia e ke ʻano moʻomeheu keleawe Kina. Aia ma ka uhi kahi kaha kiʻi hōʻike i kaha ʻia i loko (intaglio), he kiʻi hōʻailona koa hoʻohanohano, e hōʻike ana i ka wiwoʻole a me ka pale ʻana i ka wā kahiko. Hoʻohuihui ʻia ka lāʻau, ka pepa, ka ʻili, ke lole a me ka alaloa (alloy), a hoʻohana ʻia ka ʻoihana kaha kukui (laser engraving) i ka hana ʻana. Hahai ka hoʻolālā i ke ʻano hana kahiko o ka hui ʻana ma ke ʻano "mortise and tenon," no laila hiki ke hui ʻia, wehe ʻia a mālama maʻalahi ʻia ka pahu. Nā wāwae kākoʻo i hūnā mālie ʻia e hiki ai ke kau paʻa i kekahi pahu i luna o kekahi. Hoʻopili pū ʻia kahi ʻeke waihona ʻili, kahi pale kīʻaha a me kahi kūkulu hana lehulehu.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Prominent Chicheng Ka Hana Nui: Kāʻei Pahu no nā Mea Kālā i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Prominent Chicheng Ka Hana Nui: Kāʻei Pahu no nā Mea Kālā he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Prominent Chicheng Ka Hana Nui: Kāʻei Pahu no nā Mea Kālā i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
Dimensions & Packaging: Length 165mm * Width 133mm * Height 60mm
Tags: Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
Production Technology: Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability.
Design Challenge: 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
Research: The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
Inspiration: "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
Project Duration: The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
Operation Flow: Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
Team Members: Peng Yin
Chun Wu
Linlin Li
Zhihong Chen
Image Credits: Chushan Design