ʻO Green Field Watchmen Ka Hoʻokomo ʻana o ka Laiki na Peng Guozhi he mea lanakila hanohano loa o ka 2024 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2024
Green Field Watchmen Ka Hoʻokomo ʻana o ka Laiki
na Peng Guozhi
Mea Kūʻai: Peng Guozhi Strategic Packaging Studio
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #159138Ka Hoʻolālā
E Pili Ana iā Green Field Watchmen Ka Hoʻokomo ʻana o ka Laiki
ʻO ke kūkulu hoʻokomo no kēia pūʻulu laiki kaiaola, ua hoʻokumu ʻia i loko o nā ʻike hoʻolālā hohonu. Me ka ulu wikiwiki ʻana o ka hoʻokele waiwai o Kina, ʻo ka palekana a me ka ʻono nā mea nui a ka poʻe kūʻai ma Kina ke kūʻai ʻana i ka laiki. I ka ʻike ʻana ua kālele nui nā hōʻailona laiki kaiaola i ka palekana me ka ʻike ʻole i ka waiwai nui aʻe o ka ʻono, ua kapa ka hui i ka hōʻailona ʻo Green Field Watchmen. Ke kālele nei ka hui i ka manaʻo kūʻai ʻoi aku ka ʻono o ka laiki kaiaola, i hōʻike ʻia ma ka hana ʻana o kēia pūʻulu.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Green Field Watchmen Ka Hoʻokomo ʻana o ka Laiki i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Green Field Watchmen Ka Hoʻokomo ʻana o ka Laiki he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Green Field Watchmen Ka Hoʻokomo ʻana o ka Laiki e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
- Nā Ana a me ka Hoʻopili
- Width 245mm xDepth 90mm x Height 340mm
- Nā Lepili
- Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
- ʻEnehana Hana
- The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
- Pilikia Hoʻolālā
- Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out. - Noiʻi
- In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
- Hoʻoulu Manaʻo
- The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
- Ka Lōʻihi o ka Papahana
- October 2023,launched in Hangzhou, China.
- Kaʻina Hana
- The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
- Nā Lālā Hui
- Peng GuoZhi
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
