Randle Wai Soda by Bo Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2024

Randle Wai Soda

by Bo Yang

Client: Beijing Bofly Design Co.,ltd.

A' Design Award Hao Winner in ʻUhi Category

15,815

Verified Award Winner

Verify Award Status for #159337

View at A' Design Award Press Release Award Badge

Colors

The Design

About Randle Wai Soda

Hōʻike ka hoʻolālā pahu i ka noʻonoʻo hoʻokumu o nā kānaka e leʻaleʻa ana i ka mele me nā mea hoʻolohe pepeiao. Hāʻawi ka huahana i ka manaʻo o ka ʻōpio āu, ka ola kino, a me ka hauʻoli. Kūpono ia i ka ʻike kūʻai ʻana o nā hui ʻōpio. Hiki i ka wai soda ke hoʻokaulike i ka ʻawa a me ka alkalini o ke kino a hoʻokō i nā pahuhopu ola. Hoʻopili ka hoʻolālā kiʻi i nā kino a me nā poʻo poepoe o nā kiʻi kānaka e hōʻike ana i ka kaulike. ʻO ka manaʻo hoʻokumu Pelekania no Soda me ka hua A e kākoʻo ana i nā hua ʻekolu ʻē aʻe, ua like me ka hana hoʻokaulike, he mea hoihoi a hōʻike maka i ka manaʻo o ka kaulike ʻawa-alkalini.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Randle Wai Soda i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Randle Wai Soda he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Randle Wai Soda no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for SODA, with the letter
Dimensions & Packaging: 65mm*65mm*120mm
Tags: Soda water packaging design,Can packaging design
Production Technology: Conventional aluminum beverage can
Design Challenge: How to effectively use visuals to express product positioning and characteristics, indeed, I've brainstormed many drafts.
Inspiration: A good packaging should stimulate the imagination of consumers. I hope this packaging can evoke memories of a happy moment for the consumer, such as when I enjoy my favorite drink while listening to music, I feel happy. The creativity stems from this.
Project Duration: The project started in November 2023 in Beijing and finished in February 2024 in Beijing.
Operation Flow: Firstly, the vibrant colors of the packaging immediately catch people's attention. Secondly, creative and storytelling visuals evoke the wonderful experience of drinking this soda. Therefore, this packaging can engage potential buyers both visually and imaginatively.
Team Members: Bo Yang