ʻO Gota Ka Pahu Hoʻopili no nā Lako Mālama ʻIli na N Z Skin Care Co., Ltd he mea lanakila hanohano loa o ka 2024 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2024
Gota Ka Pahu Hoʻopili no nā Lako Mālama ʻIli
Mea Kūʻai: NZ Skin Care Co., Ltd
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #159395Ka Hoʻolālā
E Pili Ana iā Gota Ka Pahu Hoʻopili no nā Lako Mālama ʻIli
He hoʻolālā pahu hoʻopili ʻo Gota no nā huahana mālama ʻili. Ua hoʻokumu ʻia ka hoʻolālā ma nā moʻolelo Maori o Aotearoa (New Zealand). ʻEkolu lāhulu kūlohelohe o ia ʻāina i lilo i mau mea kikoʻī nui o ka nānā ʻana: ka fern mamaku ma ka ʻōmaʻomaʻo, ka limu ʻulaʻula ma ka ʻulaʻula, a me ka conus ma ka polū. Hōʻike ʻia nā kiʻi o nā mōʻalihaku meakanu a holoholona ma ka pahu waho. Hoʻohālike ka ʻano o ka ʻili i ka pōhaku kūlohelohe, a hoʻohohonu ʻia e nā wahi i hoʻokiʻekiʻe a hoʻohaʻahaʻa ʻia. Hana ʻia ke poʻi me ka PP a me ka ABS, a loaʻa iā ia ke kiʻi o nā mea hoʻokomo nui. Hoʻohana nā ʻōmole serum i kahi mea kulu hoʻoloʻihi e kaʻapuni ana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Gota Ka Pahu Hoʻopili no nā Lako Mālama ʻIli i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Gota Ka Pahu Hoʻopili no nā Lako Mālama ʻIli he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Gota Ka Pahu Hoʻopili no nā Lako Mālama ʻIli e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The ancient Maori tale of New Zealand inspires this packaging design. The packaging incorporates the original natural species of the MAMAKU FERN, red alga, and conus in New Zealand, aiming to convey the deep and inextricable connection between humans and the earth. The design utilizes fossil figures of plants and animals to imply the combination of natural plant and animal ingredients and modern technology, introducing consumers to natural and pure skincare products.
- Nā Ana a me ka Hoʻopili
- 54mm*54mm*209mm
82mm*82mm*72mm - Nā Lepili
- Skincare product packaging, New Zealand Maori tales, Animal and plant fossils, Red, green and blue colour schemes, Eco friendly craftsmanship
- ʻEnehana Hana
- The surface texture of the packaging mimics natural stone, providing an enhanced tactile experience. The embossing and debossing treated surface not only enriches the overall tactile and visual experience but also gives a third dimensional sense. The cap employed PP and ABS materials and an embossing process to imprint the key ingredients pattern of the product onto the surface. Additionally, the multilayer spraying process improves wear resistance and durability.
- Pilikia Hoʻolālā
- The challenge was encountered in expressing the Maori lore and reverence for nature through the packaging. To address this, the packaging design pays tribute to the natural heritage of New Zealand by employing three of its original natural ingredients as the core visual elements and presenting them on the outer box as figures of fossilized plants and animals. The design aims to showcase the ancient and enduring life force of nature, echoing the anti ageing advantages of the skincare product.
- Noiʻi
- The Maori people of New Zealand are known for their deep respect and gratitude for nature. In traditional Maori medicine, several plant and animal ingredients have been identified for their skin repairing properties. Drawing inspiration, the design team has explored the earth and sea, carefully selecting ingredients with unique bioactivity and efficacy. These ingredients have been applied to skincare products through modern extraction and processing technologies for anti ageing effects.
- Hoʻoulu Manaʻo
- The brand draws inspiration from the Maori tales of New Zealand. It aims to embody the vibrancy and mystery of the earth and ocean in products and impart the wisdom and power of Maori culture. The packaging comprises three thematic shades of green, red, and blue, with green representing the robust vitality of the MAMAKU FERN, red from the energy rich red alga, and blue symbolizing the conus in the mysterious ocean, highlighting the purity of the product and its efficacy in caring for skin.
- Ka Lōʻihi o ka Papahana
- In November 2020, the project was launched in New Zealand and was created and developed in collaboration with Sephora, a subsidiary of LV Group. The project was presented at the branded Shanghai show of Sephora from November 17 to 19, 2023, and launched in December 2023 at Sephora in China.
- Kaʻina Hana
- The cap of the bottle is printed with the natural element pattern of the key ingredients of the product so that consumers can intuitively understand the composition of the product, which enhances the reliability and attractiveness of the product. The serum products employ rotating telescopic droppers to provide consumers with a convenient and safe use experience.
- Nā Lālā Hui
- Xiaokun Liu
Zhe Tu
Chen Wu
Min Lu
Lanzhu Zhong
Qianqian Luo
Yangjun Xiao
Jie Xu
Kākoʻo ʻIa
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