7Up Destinations Venezuela Ka Hana Nui: Hōʻano Mea Inu by PepsiCo Design and Innovation

7Up Destinations Venezuela Ka Hana Nui: Hōʻano Mea Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2024

7Up Destinations Venezuela Ka Hana Nui: Hōʻano Mea Inu

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #159595

View at A' Design Award Press Release Award Badge

Colors

The Design

About 7Up Destinations Venezuela Ka Hana Nui: Hōʻano Mea Inu

Kikokikona Puke: ʻO 7Up Destinations Venezuela kahi ʻano hōʻano mea inu kau lā liʻiliʻi i hana ʻia no ka mākeke ʻo Latin America a kūʻai ʻia ma Venezuela. Hōʻike nā hōʻano ʻehā i ʻehā wahi kaulana a nani o ka ʻāina: Adicora, Los Roques, El Yaque a me Canaima. Hōʻike kēlā me kēia hoʻolālā i nā mea kanu a me nā holoholona kūloko o Venezuela. Mālama ka ʻaoʻao mua o kēlā me kēia hōʻano i ka ʻōmaʻomaʻo maʻamau o 7Up no ka ʻike maʻalahi ʻia ʻana o ka waihona. Hoʻohana ka ʻaoʻao hope o kēlā me kēia hōʻano i kahi uliuli aqua kikoʻī no ke kua o nā kiʻi hoʻoulu huakaʻi. ʻO ka pahuhopu, ke kūkulu ʻana i kahi pilina naʻau me nā mea kūʻai.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā 7Up Destinations Venezuela Ka Hana Nui: Hōʻano Mea Inu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā 7Up Destinations Venezuela Ka Hana Nui: Hōʻano Mea Inu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā 7Up Destinations Venezuela Ka Hana Nui: Hōʻano Mea Inu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inspiration: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Read the Press Release